The Interrelationships Among Perceived Risk, Information, and the Acceptable Brand Set
Publication
, Journal Article
Bettman, JR; Nakanishi, M
Published in: Journal of Business Administration
1973
Duke Scholars
Published In
Journal of Business Administration
Publication Date
1973
Volume
5
Issue
1
Start / End Page
37 / 49
Publisher
University of British Columbia
Citation
APA
Chicago
ICMJE
MLA
NLM
Bettman, J. R., & Nakanishi, M. (1973). The Interrelationships Among Perceived Risk, Information, and the Acceptable Brand Set. Journal of Business Administration, 5(1), 37–49.
Bettman, J. R., and M. Nakanishi. “The Interrelationships Among Perceived Risk, Information, and the Acceptable Brand Set.” Journal of Business Administration 5, no. 1 (1973): 37–49.
Bettman JR, Nakanishi M. The Interrelationships Among Perceived Risk, Information, and the Acceptable Brand Set. Journal of Business Administration. 1973;5(1):37–49.
Bettman, J. R., and M. Nakanishi. “The Interrelationships Among Perceived Risk, Information, and the Acceptable Brand Set.” Journal of Business Administration, vol. 5, no. 1, University of British Columbia, 1973, pp. 37–49.
Bettman JR, Nakanishi M. The Interrelationships Among Perceived Risk, Information, and the Acceptable Brand Set. Journal of Business Administration. University of British Columbia; 1973;5(1):37–49.
Published In
Journal of Business Administration
Publication Date
1973
Volume
5
Issue
1
Start / End Page
37 / 49
Publisher
University of British Columbia