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The Relationship between Prior Brand Knowledge and Information Acquisition Order

Publication ,  Journal Article
Simonson, I; Huber, J; Payne, J
Published in: Journal of Consumer Research
March 1988

Duke Scholars

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

March 1988

Volume

14

Issue

4

Start / End Page

566 / 566

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing
 

Citation

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ICMJE
MLA
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Simonson, I., Huber, J., & Payne, J. (1988). The Relationship between Prior Brand Knowledge and Information Acquisition Order. Journal of Consumer Research, 14(4), 566–566. https://doi.org/10.1086/209136
Simonson, Itamar, Joel Huber, and John Payne. “The Relationship between Prior Brand Knowledge and Information Acquisition Order.” Journal of Consumer Research 14, no. 4 (March 1988): 566–566. https://doi.org/10.1086/209136.
Simonson I, Huber J, Payne J. The Relationship between Prior Brand Knowledge and Information Acquisition Order. Journal of Consumer Research. 1988 Mar;14(4):566–566.
Simonson, Itamar, et al. “The Relationship between Prior Brand Knowledge and Information Acquisition Order.” Journal of Consumer Research, vol. 14, no. 4, Oxford University Press (OUP), Mar. 1988, pp. 566–566. Crossref, doi:10.1086/209136.
Simonson I, Huber J, Payne J. The Relationship between Prior Brand Knowledge and Information Acquisition Order. Journal of Consumer Research. Oxford University Press (OUP); 1988 Mar;14(4):566–566.
Journal cover image

Published In

Journal of Consumer Research

DOI

EISSN

1537-5277

ISSN

0093-5301

Publication Date

March 1988

Volume

14

Issue

4

Start / End Page

566 / 566

Publisher

Oxford University Press (OUP)

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1701 Psychology
  • 1506 Tourism
  • 1505 Marketing