Corporate Strategies for South East Asia After the Crisis A Comparison of Multinational Firms from Japan and Europe
Options for Strategic Change: Exploration or Exploitation in Marketing as Sources for New Wealth Creation
Publication
, Chapter
Lewin, AY; Sakano, T; Yamada, N
December 13, 2000
More than a reader for business people in Southeast Asia, the book should be of interest to policy makers and all those interested in the shift from national to transnational business.
Duke Scholars
Publication Date
December 13, 2000
Start / End Page
123 / 140
Publisher
Palgrave Macmillan
Citation
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Chicago
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MLA
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Lewin, A. Y., Sakano, T., & Yamada, N. (2000). Options for Strategic Change: Exploration or Exploitation in Marketing as Sources for New Wealth Creation. In Corporate Strategies for South East Asia After the Crisis A Comparison of Multinational Firms from Japan and Europe (pp. 123–140). Palgrave Macmillan.
Lewin, A. Y., T. Sakano, and N. Yamada. “Options for Strategic Change: Exploration or Exploitation in Marketing as Sources for New Wealth Creation.” In Corporate Strategies for South East Asia After the Crisis A Comparison of Multinational Firms from Japan and Europe, 123–40. Palgrave Macmillan, 2000.
Lewin AY, Sakano T, Yamada N. Options for Strategic Change: Exploration or Exploitation in Marketing as Sources for New Wealth Creation. In: Corporate Strategies for South East Asia After the Crisis A Comparison of Multinational Firms from Japan and Europe. Palgrave Macmillan; 2000. p. 123–40.
Lewin, A. Y., et al. “Options for Strategic Change: Exploration or Exploitation in Marketing as Sources for New Wealth Creation.” Corporate Strategies for South East Asia After the Crisis A Comparison of Multinational Firms from Japan and Europe, Palgrave Macmillan, 2000, pp. 123–40.
Lewin AY, Sakano T, Yamada N. Options for Strategic Change: Exploration or Exploitation in Marketing as Sources for New Wealth Creation. Corporate Strategies for South East Asia After the Crisis A Comparison of Multinational Firms from Japan and Europe. Palgrave Macmillan; 2000. p. 123–140.
Publication Date
December 13, 2000
Start / End Page
123 / 140
Publisher
Palgrave Macmillan