Item Nonresponse in Mail Surveys: Extent and Correlates
Publication
, Journal Article
McCann, JM; Craig, CS
Published in: Journal of Marketing Research
1978
Duke Scholars
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1978
Volume
15
Start / End Page
285 / 289
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
McCann, J. M., & Craig, C. S. (1978). Item Nonresponse in Mail Surveys: Extent and Correlates. Journal of Marketing Research, 15, 285–289.
McCann, J. M., and C. S. Craig. “Item Nonresponse in Mail Surveys: Extent and Correlates.” Journal of Marketing Research 15 (1978): 285–89.
McCann JM, Craig CS. Item Nonresponse in Mail Surveys: Extent and Correlates. Journal of Marketing Research. 1978;15:285–9.
McCann, J. M., and C. S. Craig. “Item Nonresponse in Mail Surveys: Extent and Correlates.” Journal of Marketing Research, vol. 15, American Marketing Association, 1978, pp. 285–89.
McCann JM, Craig CS. Item Nonresponse in Mail Surveys: Extent and Correlates. Journal of Marketing Research. American Marketing Association; 1978;15:285–289.
Published In
Journal of Marketing Research
ISSN
1547-7193
Publication Date
1978
Volume
15
Start / End Page
285 / 289
Publisher
American Marketing Association
Related Subject Headings
- Marketing
- 1505 Marketing