The choice architecture of privacy decision-making

‘Choice architects’ are responsible for designing environments that guide decision-making, and thus must consider the inherent tradeoffs that accompany every choice. This examination of privacy decision-making places privacy considerations into context, and accordingly recommends a method (signal detection theory) for choice architects to define and weigh the tradeoffs ingrained in private and public situations in order to design decision environments that are reflective of their respective costs and benefits.

Duke Scholars

Author Dan Ariely Fuqua School of Business