A control-based account of stereotyping

Drawing from compensatory control theory, we propose that because stereotypes provide psychological assurance that the world is orderly and predictable, stereotyping should increase among those lacking control. Four studies support this control-based account of stereotyping: lower personal control, both measured (Studies 1 and 3) and manipulated (Study 2a and 2b), was associated with greater gender (Studies 1, 2a, and 2b) and occupational stereotyping (Study 3). Furthermore, the association between control and stereotyping was mediated by need for structure (Studies 2a, 2b, and 3). We also explore the moderating role of interdependent self-construal (Studies 1 to 3). These findings have implications for our understanding of when, why and to what end people stereotype others.

Duke Scholars

Author Aaron Charles Kay Fuqua School of Business