How can machine learning aid behavioral marketing research?
Publication
, Journal Article
Hagen, L; Uetake, K; Yang, N; Bollinger, B; Chaney, AJB; Dzyabura, D; Etkin, J; Goldfarb, A; Liu, L; Sudhir, K; Wang, Y; Wright, JR; Zhu, Y
Published in: Marketing Letters
December 1, 2020
Behavioral science and machine learning have rapidly progressed in recent years. As there is growing interest among behavioral scholars to leverage machine learning, we present strategies for how these methods that can be of value to behavioral scientists using examples centered on behavioral research.
Duke Scholars
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Published In
Marketing Letters
DOI
EISSN
1573-059X
ISSN
0923-0645
Publication Date
December 1, 2020
Volume
31
Issue
4
Start / End Page
361 / 370
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Hagen, L., Uetake, K., Yang, N., Bollinger, B., Chaney, A. J. B., Dzyabura, D., … Zhu, Y. (2020). How can machine learning aid behavioral marketing research? Marketing Letters, 31(4), 361–370. https://doi.org/10.1007/s11002-020-09535-7
Hagen, L., K. Uetake, N. Yang, B. Bollinger, A. J. B. Chaney, D. Dzyabura, J. Etkin, et al. “How can machine learning aid behavioral marketing research?” Marketing Letters 31, no. 4 (December 1, 2020): 361–70. https://doi.org/10.1007/s11002-020-09535-7.
Hagen L, Uetake K, Yang N, Bollinger B, Chaney AJB, Dzyabura D, et al. How can machine learning aid behavioral marketing research? Marketing Letters. 2020 Dec 1;31(4):361–70.
Hagen, L., et al. “How can machine learning aid behavioral marketing research?” Marketing Letters, vol. 31, no. 4, Dec. 2020, pp. 361–70. Scopus, doi:10.1007/s11002-020-09535-7.
Hagen L, Uetake K, Yang N, Bollinger B, Chaney AJB, Dzyabura D, Etkin J, Goldfarb A, Liu L, Sudhir K, Wang Y, Wright JR, Zhu Y. How can machine learning aid behavioral marketing research? Marketing Letters. 2020 Dec 1;31(4):361–370.
Published In
Marketing Letters
DOI
EISSN
1573-059X
ISSN
0923-0645
Publication Date
December 1, 2020
Volume
31
Issue
4
Start / End Page
361 / 370
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing