Motivated Egalitarianism

Much research has examined the link between (anti-)egalitarian ideology and motivated social cognition. However, this research is typically framed around anti-egalitarianism, with the other end of this ideological pole, egalitarianism, often ignored altogether or treated as merely the absence of anti-egalitarian-motivated cognition. We integrate long-standing ideas from social dominance theory with contemporary models of motivated social cognition and a recent wave of empirical findings to argue that egalitarian ideology also drives social cognition in meaningful ways. We discuss why pursuing this avenue of research is important and outline several unanswered questions for future research.

Duke Scholars

Author Aaron Charles Kay Fuqua School of Business