Thinking about God increases acceptance of artificial intelligence in decision-making.

Thinking about God promotes greater acceptance of Artificial intelligence (AI)-based recommendations. Eight preregistered experiments (n = 2,462) reveal that when God is salient, people are more willing to consider AI-based recommendations than when God is not salient. Studies 1 and 2a to 2d demonstrate across a wide variety of contexts, from choosing entertainment and food to mutual funds and dental procedures, that God salience reduces reliance on human recommenders and heightens willingness to consider AI recommendations. Studies 3 and 4 demonstrate that the reduced reliance on humans is driven by a heightened feeling of smallness when God is salient, followed by a recognition of human fallibility. Study 5 addresses the similarity in mysteriousness between God and AI as an alternative, but unsupported, explanation. Finally, study 6 (n = 53,563) corroborates the experimental results with data from 21 countries on the usage of robo-advisors in financial decision-making.

Duke Scholars

Author Keisha M Cutright Fuqua School of Business