Developments in Marketing Science Proceedings of the Academy of Marketing Science
Marketing in the International Airline Industry: An Analysis of Change
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Pattison, JC; Quelch, JA
January 1, 2016
Marketing the services of international carriers is undergoing major changes. Hitherto, limitations on competition resulted in part from regulation including international agreements under the International Air Transport Association (IATA). At a 1978 meeting of IATA, the Executive Committee made recommendations to fundamentally alter “traffic conference procedures and objectives.”
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Pattison, J. C., & Quelch, J. A. (2016). Marketing in the International Airline Industry: An Analysis of Change. In Developments in Marketing Science Proceedings of the Academy of Marketing Science (p. 376). https://doi.org/10.1007/978-3-319-16934-7_100
Pattison, J. C., and J. A. Quelch. “Marketing in the International Airline Industry: An Analysis of Change.” In Developments in Marketing Science Proceedings of the Academy of Marketing Science, 376, 2016. https://doi.org/10.1007/978-3-319-16934-7_100.
Pattison JC, Quelch JA. Marketing in the International Airline Industry: An Analysis of Change. In: Developments in Marketing Science Proceedings of the Academy of Marketing Science. 2016. p. 376.
Pattison, J. C., and J. A. Quelch. “Marketing in the International Airline Industry: An Analysis of Change.” Developments in Marketing Science Proceedings of the Academy of Marketing Science, 2016, p. 376. Scopus, doi:10.1007/978-3-319-16934-7_100.
Pattison JC, Quelch JA. Marketing in the International Airline Industry: An Analysis of Change. Developments in Marketing Science Proceedings of the Academy of Marketing Science. 2016. p. 376.