Consumer promotions in service marketing
Publication
, Journal Article
Lovelock, CH; Quelch, JA
Published in: Business Horizons
January 1, 1983
Duke Scholars
Published In
Business Horizons
DOI
ISSN
0007-6813
Publication Date
January 1, 1983
Volume
26
Issue
3
Start / End Page
66 / 75
Related Subject Headings
- Business & Management
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3505 Human resources and industrial relations
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Lovelock, C. H., & Quelch, J. A. (1983). Consumer promotions in service marketing. Business Horizons, 26(3), 66–75. https://doi.org/10.1016/0007-6813(83)90032-0
Lovelock, C. H., and J. A. Quelch. “Consumer promotions in service marketing.” Business Horizons 26, no. 3 (January 1, 1983): 66–75. https://doi.org/10.1016/0007-6813(83)90032-0.
Lovelock CH, Quelch JA. Consumer promotions in service marketing. Business Horizons. 1983 Jan 1;26(3):66–75.
Lovelock, C. H., and J. A. Quelch. “Consumer promotions in service marketing.” Business Horizons, vol. 26, no. 3, Jan. 1983, pp. 66–75. Scopus, doi:10.1016/0007-6813(83)90032-0.
Lovelock CH, Quelch JA. Consumer promotions in service marketing. Business Horizons. 1983 Jan 1;26(3):66–75.
Published In
Business Horizons
DOI
ISSN
0007-6813
Publication Date
January 1, 1983
Volume
26
Issue
3
Start / End Page
66 / 75
Related Subject Headings
- Business & Management
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3505 Human resources and industrial relations
- 1505 Marketing
- 1503 Business and Management