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Journal cover image

Country managers: The next generation

Publication ,  Journal Article
Martínez, JI; Quelch, JA
Published in: International Marketing Review
January 1, 1996
Published version (DOI)

Duke Scholars

John Quelch
Author John Quelch DKU Faculty

Published In

International Marketing Review

DOI

10.1108/02651339610123008

ISSN

0265-1335

Publication Date

January 1, 1996

Volume

13

Issue

3

Start / End Page

43 / 55

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Martínez, J. I., & Quelch, J. A. (1996). Country managers: The next generation. International Marketing Review, 13(3), 43–55. https://doi.org/10.1108/02651339610123008
Martínez, J. I., and J. A. Quelch. “Country managers: The next generation.” International Marketing Review 13, no. 3 (January 1, 1996): 43–55. https://doi.org/10.1108/02651339610123008.
Martínez JI, Quelch JA. Country managers: The next generation. International Marketing Review. 1996 Jan 1;13(3):43–55.
Martínez, J. I., and J. A. Quelch. “Country managers: The next generation.” International Marketing Review, vol. 13, no. 3, Jan. 1996, pp. 43–55. Scopus, doi:10.1108/02651339610123008.
Martínez JI, Quelch JA. Country managers: The next generation. International Marketing Review. 1996 Jan 1;13(3):43–55.
Journal cover image

Published In

International Marketing Review

DOI

10.1108/02651339610123008

ISSN

0265-1335

Publication Date

January 1, 1996

Volume

13

Issue

3

Start / End Page

43 / 55

Related Subject Headings

  • Marketing
  • 3507 Strategy, management and organisational behaviour
  • 3506 Marketing
  • 1506 Tourism
  • 1505 Marketing
  • 1503 Business and Management