Scholars@Duke
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The Return of the Global Brand

Publication ,  Journal Article
Quelch, J
Published in: Harvard Business Review
August 1, 2003

Duke Scholars

John Quelch
Author John Quelch DKU Faculty

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

August 1, 2003

Volume

81

Issue

8 SPEC. ISS.

Start / End Page

22 / 23

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Quelch, J. (2003). The Return of the Global Brand. Harvard Business Review, 81(8 SPEC. ISS.), 22–23.
Quelch, J. “The Return of the Global Brand.” Harvard Business Review 81, no. 8 SPEC. ISS. (August 1, 2003): 22–23.
Quelch J. The Return of the Global Brand. Harvard Business Review. 2003 Aug 1;81(8 SPEC. ISS.):22–3.
Quelch, J. “The Return of the Global Brand.” Harvard Business Review, vol. 81, no. 8 SPEC. ISS., Aug. 2003, pp. 22–23.
Quelch J. The Return of the Global Brand. Harvard Business Review. 2003 Aug 1;81(8 SPEC. ISS.):22–23.
Journal cover image

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

August 1, 2003

Volume

81

Issue

8 SPEC. ISS.

Start / End Page

22 / 23

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management