Pharmaceutical marketing practices in the third world
Publication
, Journal Article
Craig Smith, N; Quelch, JA
Published in: Journal of Business Research
January 1, 1991
Major criticisms of pharmaceutical marketing are summarized and industry responses identified. Analysis of this industry case study highlights ethical issues in marketing and the broader problem of harnessing enterprise to ensure quality of life and public good. A social control of business model is presented and the limits of corporate social responsibility delineated. © 1991.
Duke Scholars
Published In
Journal of Business Research
DOI
ISSN
0148-2963
Publication Date
January 1, 1991
Volume
23
Issue
1
Start / End Page
113 / 126
Related Subject Headings
- Marketing
- 35 Commerce, management, tourism and services
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Craig Smith, N., & Quelch, J. A. (1991). Pharmaceutical marketing practices in the third world. Journal of Business Research, 23(1), 113–126. https://doi.org/10.1016/0148-2963(91)90062-3
Craig Smith, N., and J. A. Quelch. “Pharmaceutical marketing practices in the third world.” Journal of Business Research 23, no. 1 (January 1, 1991): 113–26. https://doi.org/10.1016/0148-2963(91)90062-3.
Craig Smith N, Quelch JA. Pharmaceutical marketing practices in the third world. Journal of Business Research. 1991 Jan 1;23(1):113–26.
Craig Smith, N., and J. A. Quelch. “Pharmaceutical marketing practices in the third world.” Journal of Business Research, vol. 23, no. 1, Jan. 1991, pp. 113–26. Scopus, doi:10.1016/0148-2963(91)90062-3.
Craig Smith N, Quelch JA. Pharmaceutical marketing practices in the third world. Journal of Business Research. 1991 Jan 1;23(1):113–126.
Published In
Journal of Business Research
DOI
ISSN
0148-2963
Publication Date
January 1, 1991
Volume
23
Issue
1
Start / End Page
113 / 126
Related Subject Headings
- Marketing
- 35 Commerce, management, tourism and services
- 1505 Marketing