The mass marketing of luxury
Publication
, Journal Article
Nueno, JL; Quelch, JA
Published in: Business Horizons
January 1, 1998
Duke Scholars
Published In
Business Horizons
DOI
ISSN
0007-6813
Publication Date
January 1, 1998
Volume
41
Issue
6
Start / End Page
61 / 68
Related Subject Headings
- Business & Management
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3505 Human resources and industrial relations
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Nueno, J. L., & Quelch, J. A. (1998). The mass marketing of luxury. Business Horizons, 41(6), 61–68. https://doi.org/10.1016/s0007-6813(98)90023-4
Nueno, J. L., and J. A. Quelch. “The mass marketing of luxury.” Business Horizons 41, no. 6 (January 1, 1998): 61–68. https://doi.org/10.1016/s0007-6813(98)90023-4.
Nueno JL, Quelch JA. The mass marketing of luxury. Business Horizons. 1998 Jan 1;41(6):61–8.
Nueno, J. L., and J. A. Quelch. “The mass marketing of luxury.” Business Horizons, vol. 41, no. 6, Jan. 1998, pp. 61–68. Scopus, doi:10.1016/s0007-6813(98)90023-4.
Nueno JL, Quelch JA. The mass marketing of luxury. Business Horizons. 1998 Jan 1;41(6):61–68.
Published In
Business Horizons
DOI
ISSN
0007-6813
Publication Date
January 1, 1998
Volume
41
Issue
6
Start / End Page
61 / 68
Related Subject Headings
- Business & Management
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3505 Human resources and industrial relations
- 1505 Marketing
- 1503 Business and Management