Can sales promotion go global?
Publication
, Journal Article
Kashani, K; Quelch, JA
Published in: Business Horizons
January 1, 1990
Duke Scholars
Published In
Business Horizons
DOI
ISSN
0007-6813
Publication Date
January 1, 1990
Volume
33
Issue
3
Start / End Page
37 / 43
Related Subject Headings
- Business & Management
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3505 Human resources and industrial relations
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Kashani, K., & Quelch, J. A. (1990). Can sales promotion go global? Business Horizons, 33(3), 37–43. https://doi.org/10.1016/0007-6813(90)90039-E
Kashani, K., and J. A. Quelch. “Can sales promotion go global?” Business Horizons 33, no. 3 (January 1, 1990): 37–43. https://doi.org/10.1016/0007-6813(90)90039-E.
Kashani K, Quelch JA. Can sales promotion go global? Business Horizons. 1990 Jan 1;33(3):37–43.
Kashani, K., and J. A. Quelch. “Can sales promotion go global?” Business Horizons, vol. 33, no. 3, Jan. 1990, pp. 37–43. Scopus, doi:10.1016/0007-6813(90)90039-E.
Kashani K, Quelch JA. Can sales promotion go global? Business Horizons. 1990 Jan 1;33(3):37–43.
Published In
Business Horizons
DOI
ISSN
0007-6813
Publication Date
January 1, 1990
Volume
33
Issue
3
Start / End Page
37 / 43
Related Subject Headings
- Business & Management
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3505 Human resources and industrial relations
- 1505 Marketing
- 1503 Business and Management