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Which levers boost ROI?

Publication ,  Journal Article
Cvar, M; Quelch, JA
Published in: Harvard Business Review
June 1, 2007

Duke Scholars

John Quelch
Author John Quelch DKU Faculty

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

June 1, 2007

Volume

85

Issue

6

Start / End Page

21 / 22

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

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Cvar, M., & Quelch, J. A. (2007). Which levers boost ROI? Harvard Business Review, 85(6), 21–22.
Cvar, M., and J. A. Quelch. “Which levers boost ROI?” Harvard Business Review 85, no. 6 (June 1, 2007): 21–22.
Cvar M, Quelch JA. Which levers boost ROI? Harvard Business Review. 2007 Jun 1;85(6):21–2.
Cvar, M., and J. A. Quelch. “Which levers boost ROI?” Harvard Business Review, vol. 85, no. 6, June 2007, pp. 21–22.
Cvar M, Quelch JA. Which levers boost ROI? Harvard Business Review. 2007 Jun 1;85(6):21–22.
Journal cover image

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

June 1, 2007

Volume

85

Issue

6

Start / End Page

21 / 22

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management