Measurement of the relative importance of product attribute information: A review of the information display approach

In determining whether or not to mandate disclosures of product information, policymakers may wish to first investigate the relative importance of different attribute-related information cues in influencing the purchase decision-making of consumers. This paper examines the applicability of the information display approach to this research task. In addition, unresolved problems associated with the approach are addressed for the benefit of researchers interested in applying the methodology. © 1979 D. Reidel Publishing Company.

Duke Scholars

Author John Quelch DKU Faculty