Why not exploit dual marketing?
Publication
, Journal Article
Quelch, JA
Published in: Business Horizons
January 1, 1987
What happens when industrial marketers start selling to consumers? Or when companies who serve consumers begin marketing to industry? Although not without its problems, dual marketing offers synergies that have been largely overlooked. © 1987.
Duke Scholars
Published In
Business Horizons
DOI
ISSN
0007-6813
Publication Date
January 1, 1987
Volume
30
Issue
1
Start / End Page
52 / 60
Related Subject Headings
- Business & Management
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3505 Human resources and industrial relations
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Quelch, J. A. (1987). Why not exploit dual marketing? Business Horizons, 30(1), 52–60. https://doi.org/10.1016/0007-6813(87)90023-1
Quelch, J. A. “Why not exploit dual marketing?” Business Horizons 30, no. 1 (January 1, 1987): 52–60. https://doi.org/10.1016/0007-6813(87)90023-1.
Quelch JA. Why not exploit dual marketing? Business Horizons. 1987 Jan 1;30(1):52–60.
Quelch, J. A. “Why not exploit dual marketing?” Business Horizons, vol. 30, no. 1, Jan. 1987, pp. 52–60. Scopus, doi:10.1016/0007-6813(87)90023-1.
Quelch JA. Why not exploit dual marketing? Business Horizons. 1987 Jan 1;30(1):52–60.
Published In
Business Horizons
DOI
ISSN
0007-6813
Publication Date
January 1, 1987
Volume
30
Issue
1
Start / End Page
52 / 60
Related Subject Headings
- Business & Management
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3505 Human resources and industrial relations
- 1505 Marketing
- 1503 Business and Management