Marketing the premium product
Publication
, Journal Article
Quelch, JA
Published in: Business Horizons
January 1, 1987
From gourmet ice cream to luxury imported cars, increasing attention is being paid to the development and marketing of premium products targeted at the upper end of the price performance pyramid. However, despite the current wave of enthusiasm, marketers should not conclude that launching premium products is a sure way to improve profit margins. © 1987.
Duke Scholars
Published In
Business Horizons
DOI
ISSN
0007-6813
Publication Date
January 1, 1987
Volume
30
Issue
3
Start / End Page
38 / 45
Related Subject Headings
- Business & Management
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3505 Human resources and industrial relations
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Quelch, J. A. (1987). Marketing the premium product. Business Horizons, 30(3), 38–45. https://doi.org/10.1016/0007-6813(87)90035-8
Quelch, J. A. “Marketing the premium product.” Business Horizons 30, no. 3 (January 1, 1987): 38–45. https://doi.org/10.1016/0007-6813(87)90035-8.
Quelch JA. Marketing the premium product. Business Horizons. 1987 Jan 1;30(3):38–45.
Quelch, J. A. “Marketing the premium product.” Business Horizons, vol. 30, no. 3, Jan. 1987, pp. 38–45. Scopus, doi:10.1016/0007-6813(87)90035-8.
Quelch JA. Marketing the premium product. Business Horizons. 1987 Jan 1;30(3):38–45.
Published In
Business Horizons
DOI
ISSN
0007-6813
Publication Date
January 1, 1987
Volume
30
Issue
3
Start / End Page
38 / 45
Related Subject Headings
- Business & Management
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 3505 Human resources and industrial relations
- 1505 Marketing
- 1503 Business and Management