Scholars@Duke
Journal cover image

Outsourcing marketing

Publication ,  Other
McGovern, G; Quelch, J
Published in: Harvard Business Review
March 1, 2005

Duke Scholars

John Quelch
Author John Quelch DKU Faculty

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

March 1, 2005

Volume

83

Issue

3

Start / End Page

16 / 26

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

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ICMJE
MLA
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McGovern, G., & Quelch, J. (2005). Outsourcing marketing. Harvard Business Review.
McGovern, G., and J. Quelch. “Outsourcing marketing.” Harvard Business Review, March 1, 2005.
McGovern G, Quelch J. Outsourcing marketing. Vol. 83, Harvard Business Review. 2005. p. 16–26.
McGovern, G., and J. Quelch. “Outsourcing marketing.” Harvard Business Review, vol. 83, no. 3, 1 Mar. 2005, pp. 16–26.
McGovern G, Quelch J. Outsourcing marketing. Harvard Business Review. 2005. p. 16–26.
Journal cover image

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

March 1, 2005

Volume

83

Issue

3

Start / End Page

16 / 26

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management