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How to market in a downturn

Publication ,  Journal Article
Quelch, JA; Jocz, KE
Published in: Harvard Business Review
April 1, 2009

Duke Scholars

John Quelch
Author John Quelch DKU Faculty

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

April 1, 2009

Volume

87

Issue

4

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

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Quelch, J. A., & Jocz, K. E. (2009). How to market in a downturn. Harvard Business Review, 87(4).
Quelch, J. A., and K. E. Jocz. “How to market in a downturn.” Harvard Business Review 87, no. 4 (April 1, 2009).
Quelch JA, Jocz KE. How to market in a downturn. Harvard Business Review. 2009 Apr 1;87(4).
Quelch, J. A., and K. E. Jocz. “How to market in a downturn.” Harvard Business Review, vol. 87, no. 4, Apr. 2009.
Quelch JA, Jocz KE. How to market in a downturn. Harvard Business Review. 2009 Apr 1;87(4).
Journal cover image

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

April 1, 2009

Volume

87

Issue

4

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management