Marketing and distribution strategies for international organizations
Publication
, Journal Article
Pattison, JC; Quelch, JA
Published in: Intereconomics
May 1, 1979
Recently international organizations as e.g. the International Monetary Fund or the GATT have increasingly been criticized particularly by developing countries. Even the creation of a kind of super-UNCTAD is under discussion. Other institutions are also subjected to increasing pressure to justify the investments of their sponsors in terms of the "product" which they are offering. What about adequate strategies for the international organizations? © 1979 HWWA and Springer-Verlag.
Duke Scholars
Published In
Intereconomics
DOI
EISSN
1613-964X
ISSN
0020-5346
Publication Date
May 1, 1979
Volume
14
Issue
3
Start / End Page
138 / 144
Related Subject Headings
- Economics
- 3801 Applied economics
- 3502 Banking, finance and investment
- 1402 Applied Economics
Citation
APA
Chicago
ICMJE
MLA
NLM
Pattison, J. C., & Quelch, J. A. (1979). Marketing and distribution strategies for international organizations. Intereconomics, 14(3), 138–144. https://doi.org/10.1007/BF02924555
Pattison, J. C., and J. A. Quelch. “Marketing and distribution strategies for international organizations.” Intereconomics 14, no. 3 (May 1, 1979): 138–44. https://doi.org/10.1007/BF02924555.
Pattison JC, Quelch JA. Marketing and distribution strategies for international organizations. Intereconomics. 1979 May 1;14(3):138–44.
Pattison, J. C., and J. A. Quelch. “Marketing and distribution strategies for international organizations.” Intereconomics, vol. 14, no. 3, May 1979, pp. 138–44. Scopus, doi:10.1007/BF02924555.
Pattison JC, Quelch JA. Marketing and distribution strategies for international organizations. Intereconomics. 1979 May 1;14(3):138–144.
Published In
Intereconomics
DOI
EISSN
1613-964X
ISSN
0020-5346
Publication Date
May 1, 1979
Volume
14
Issue
3
Start / End Page
138 / 144
Related Subject Headings
- Economics
- 3801 Applied economics
- 3502 Banking, finance and investment
- 1402 Applied Economics