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Journal cover image

Mining Gold in Not-for-Profit Brands

Publication ,  Journal Article
Quelch, JA; Austin, JE; Laidler-Kylander, N
Published in: Harvard Business Review
April 1, 2004

Duke Scholars

John Quelch
Author John Quelch DKU Faculty

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

April 1, 2004

Volume

82

Issue

4

Start / End Page

24

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Quelch, J. A., Austin, J. E., & Laidler-Kylander, N. (2004). Mining Gold in Not-for-Profit Brands. Harvard Business Review, 82(4), 24.
Quelch, J. A., J. E. Austin, and N. Laidler-Kylander. “Mining Gold in Not-for-Profit Brands.” Harvard Business Review 82, no. 4 (April 1, 2004): 24.
Quelch JA, Austin JE, Laidler-Kylander N. Mining Gold in Not-for-Profit Brands. Harvard Business Review. 2004 Apr 1;82(4):24.
Quelch, J. A., et al. “Mining Gold in Not-for-Profit Brands.” Harvard Business Review, vol. 82, no. 4, Apr. 2004, p. 24.
Quelch JA, Austin JE, Laidler-Kylander N. Mining Gold in Not-for-Profit Brands. Harvard Business Review. 2004 Apr 1;82(4):24.
Journal cover image

Published In

Harvard Business Review

ISSN

0017-8012

Publication Date

April 1, 2004

Volume

82

Issue

4

Start / End Page

24

Related Subject Headings

  • 3507 Strategy, management and organisational behaviour
  • 1505 Marketing
  • 1503 Business and Management