Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations
Publication
, Conference
Wu, F; Samper, A; Morales, A; Fitzsimons, G
Published in: Advances in Consumer Research
January 1, 2021
Duke Scholars
Published In
Advances in Consumer Research
ISSN
0098-9258
Publication Date
January 1, 2021
Volume
49
Start / End Page
146 / 150
Related Subject Headings
- 3506 Marketing
- 1701 Psychology
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Wu, F., Samper, A., Morales, A., & Fitzsimons, G. (2021). Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations. In Advances in Consumer Research (Vol. 49, pp. 146–150).
Wu, F., A. Samper, A. Morales, and G. Fitzsimons. “Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations.” In Advances in Consumer Research, 49:146–50, 2021.
Wu F, Samper A, Morales A, Fitzsimons G. Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations. In: Advances in Consumer Research. 2021. p. 146–50.
Wu, F., et al. “Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations.” Advances in Consumer Research, vol. 49, 2021, pp. 146–50.
Wu F, Samper A, Morales A, Fitzsimons G. Beauty is Pain: Understanding How Gift Card Design Influences Acquisition, Redemption, and Product Evaluations. Advances in Consumer Research. 2021. p. 146–150.
Published In
Advances in Consumer Research
ISSN
0098-9258
Publication Date
January 1, 2021
Volume
49
Start / End Page
146 / 150
Related Subject Headings
- 3506 Marketing
- 1701 Psychology
- 1505 Marketing