Brand Partnerships as Joint Ventures: A comparison of Two Partnerships in the Small, Non-Profit Arena
Publication
, Journal Article
Reeves, M
Published in: Journal of Brand Management
2012
online edition available now.
Duke Scholars
Published In
Journal of Brand Management
Publication Date
2012
Publisher
Palgrave
Related Subject Headings
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1505 Marketing
- 1503 Business and Management
Citation
APA
Chicago
ICMJE
MLA
NLM
Reeves, M. (2012). Brand Partnerships as Joint Ventures: A comparison of Two Partnerships in the Small, Non-Profit Arena (Accepted). Journal of Brand Management.
Reeves, M. “Brand Partnerships as Joint Ventures: A comparison of Two Partnerships in the Small, Non-Profit Arena (Accepted).” Journal of Brand Management, 2012.
Reeves M. Brand Partnerships as Joint Ventures: A comparison of Two Partnerships in the Small, Non-Profit Arena (Accepted). Journal of Brand Management. 2012;
Reeves, M. “Brand Partnerships as Joint Ventures: A comparison of Two Partnerships in the Small, Non-Profit Arena (Accepted).” Journal of Brand Management, Palgrave, 2012.
Reeves M. Brand Partnerships as Joint Ventures: A comparison of Two Partnerships in the Small, Non-Profit Arena (Accepted). Journal of Brand Management. Palgrave; 2012;
Published In
Journal of Brand Management
Publication Date
2012
Publisher
Palgrave
Related Subject Headings
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1505 Marketing
- 1503 Business and Management