Scholars@Duke publication: Experiments on strategic choices and markets

Experiments on strategic choices and markets

Publication , Journal Article

Amaldoss, W; Ho, TH; Krishna, A; Chen, KY; Desai, P; Iyer, G; Jain, S; Lim, N; Morgan, J; Oprea, R; Srivasatava, J

Published in: Marketing Letters

December 1, 2008

Much of experimental research in marketing has focused on individual choices. Yet in many contexts, the outcomes of one's choices depend on the choices of others. Furthermore, the results obtained in individual decision making context may not be applicable to these strategic choices. In this paper, we discuss three avenues for further advancing our understanding of strategic choices. First, there is a need to develop theories about how people learn to play strategic games. Second, there is an opportunity to enrich standard economic models of strategic behavior by allowing for different types of bounded rationality and by relaxing assumptions about utility formulation. These new models can help us to more accurately predict strategic choices. Finally, future research can improve marketing practice by designing better mechanisms and validating them using experiments. © 2008 Springer Science+Business Media, LLC.

Duke Scholars

Author Wilfred Amaldoss Fuqua School of Business

Author Anirudh Krishna Sanford School of Public Policy

Author Preyas S. Desai Fuqua School of Business

Published In

Marketing Letters

DOI

10.1007/s11002-008-9040-7

ISSN

0923-0645

Publication Date

December 1, 2008

Volume

Issue

3-4

Start / End Page

417 / 429

Related Subject Headings

Marketing
3506 Marketing
1505 Marketing

Citation

APA

Chicago

ICMJE

MLA

NLM

Amaldoss, W., Ho, T. H., Krishna, A., Chen, K. Y., Desai, P., Iyer, G., … Srivasatava, J. (2008). Experiments on strategic choices and markets. Marketing Letters, 19(3–4), 417–429. https://doi.org/10.1007/s11002-008-9040-7

Amaldoss, W., T. H. Ho, A. Krishna, K. Y. Chen, P. Desai, G. Iyer, S. Jain, et al. “Experiments on strategic choices and markets.” Marketing Letters 19, no. 3–4 (December 1, 2008): 417–29. https://doi.org/10.1007/s11002-008-9040-7.

Amaldoss W, Ho TH, Krishna A, Chen KY, Desai P, Iyer G, et al. Experiments on strategic choices and markets. Marketing Letters. 2008 Dec 1;19(3–4):417–29.

Amaldoss, W., et al. “Experiments on strategic choices and markets.” Marketing Letters, vol. 19, no. 3–4, Dec. 2008, pp. 417–29. Scopus, doi:10.1007/s11002-008-9040-7.

Amaldoss W, Ho TH, Krishna A, Chen KY, Desai P, Iyer G, Jain S, Lim N, Morgan J, Oprea R, Srivasatava J. Experiments on strategic choices and markets. Marketing Letters. 2008 Dec 1;19(3–4):417–429.

Published In

Marketing Letters

DOI

10.1007/s11002-008-9040-7

ISSN

0923-0645

Publication Date

December 1, 2008

Volume

Issue

3-4

Start / End Page

417 / 429

Related Subject Headings

Marketing
3506 Marketing
1505 Marketing