Using fMRI to inform marketing research: Challenges and opportunities
Publication
, Journal Article
Yoon, C; Gonzalez, R; Bettman, JR
Published in: Journal of Marketing Research
January 1, 2009
Duke Scholars
Published In
Journal of Marketing Research
ISSN
0022-2437
Publication Date
January 1, 2009
Volume
46
Issue
1
Start / End Page
17 / 19
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Yoon, C., Gonzalez, R., & Bettman, J. R. (2009). Using fMRI to inform marketing research: Challenges and opportunities. Journal of Marketing Research, 46(1), 17–19.
Yoon, C., R. Gonzalez, and J. R. Bettman. “Using fMRI to inform marketing research: Challenges and opportunities.” Journal of Marketing Research 46, no. 1 (January 1, 2009): 17–19.
Yoon C, Gonzalez R, Bettman JR. Using fMRI to inform marketing research: Challenges and opportunities. Journal of Marketing Research. 2009 Jan 1;46(1):17–9.
Yoon, C., et al. “Using fMRI to inform marketing research: Challenges and opportunities.” Journal of Marketing Research, vol. 46, no. 1, Jan. 2009, pp. 17–19.
Yoon C, Gonzalez R, Bettman JR. Using fMRI to inform marketing research: Challenges and opportunities. Journal of Marketing Research. 2009 Jan 1;46(1):17–19.
Published In
Journal of Marketing Research
ISSN
0022-2437
Publication Date
January 1, 2009
Volume
46
Issue
1
Start / End Page
17 / 19
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing