Scholars@Duke

Introducing Marketing Science Institute research priorities to Marketing Science

Publication ,  Journal Article
Desai, PS
Published in: Marketing Science
November 1, 2012
Published version (DOI)

Duke Scholars

Preyas S. Desai
Author Preyas S. Desai Fuqua School of Business

Published In

Marketing Science

DOI

10.1287/mksc.1120.0747

EISSN

1526-548X

ISSN

0732-2399

Publication Date

November 1, 2012

Volume

31

Issue

6

Start / End Page

873

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Desai, P. S. (2012). Introducing Marketing Science Institute research priorities to Marketing Science. Marketing Science, 31(6), 873. https://doi.org/10.1287/mksc.1120.0747
Desai, P. S. “Introducing Marketing Science Institute research priorities to Marketing Science.” Marketing Science 31, no. 6 (November 1, 2012): 873. https://doi.org/10.1287/mksc.1120.0747.
Desai, P. S. “Introducing Marketing Science Institute research priorities to Marketing Science.” Marketing Science, vol. 31, no. 6, Nov. 2012, p. 873. Scopus, doi:10.1287/mksc.1120.0747.

Published In

Marketing Science

DOI

10.1287/mksc.1120.0747

EISSN

1526-548X

ISSN

0732-2399

Publication Date

November 1, 2012

Volume

31

Issue

6

Start / End Page

873

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing