The science-to-practice initiative: Getting new marketing science thinking into the real world
Publication
, Journal Article
Desai, PS; Bell, D; Lilien, G; Soberman, D
Published in: Marketing Science
January 1, 2012
Duke Scholars
Published In
Marketing Science
DOI
EISSN
1526-548X
ISSN
0732-2399
Publication Date
January 1, 2012
Volume
31
Issue
1
Start / End Page
1 / 3
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Desai, P. S., Bell, D., Lilien, G., & Soberman, D. (2012). The science-to-practice initiative: Getting new marketing science thinking into the real world. Marketing Science, 31(1), 1–3. https://doi.org/10.1287/mksc.1110.0697
Desai, P. S., D. Bell, G. Lilien, and D. Soberman. “The science-to-practice initiative: Getting new marketing science thinking into the real world.” Marketing Science 31, no. 1 (January 1, 2012): 1–3. https://doi.org/10.1287/mksc.1110.0697.
Desai PS, Bell D, Lilien G, Soberman D. The science-to-practice initiative: Getting new marketing science thinking into the real world. Marketing Science. 2012 Jan 1;31(1):1–3.
Desai, P. S., et al. “The science-to-practice initiative: Getting new marketing science thinking into the real world.” Marketing Science, vol. 31, no. 1, Jan. 2012, pp. 1–3. Scopus, doi:10.1287/mksc.1110.0697.
Desai PS, Bell D, Lilien G, Soberman D. The science-to-practice initiative: Getting new marketing science thinking into the real world. Marketing Science. 2012 Jan 1;31(1):1–3.
Published In
Marketing Science
DOI
EISSN
1526-548X
ISSN
0732-2399
Publication Date
January 1, 2012
Volume
31
Issue
1
Start / End Page
1 / 3
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing