Agents to the Rescue?
Publication
, Journal Article
West, PM; Ariely, D; Bellman, S; Bradlow, E; Huber, J; Johnson, E; Kahn, B; Little, J; Schkade, D
Published in: Marketing Letters
January 1, 1999
The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that know individual users' preferences and can act on their behalf. An examination of the various roles agents perform is presented as a framework for thinking about the design of electronic agents. In addition, a set of goals is established that include both outcome-based measures, such as improving decision quality, as well as process measures like increasing satisfaction and developing trust.
Duke Scholars
Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
January 1, 1999
Volume
10
Issue
3
Start / End Page
285 / 300
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
West, P. M., Ariely, D., Bellman, S., Bradlow, E., Huber, J., Johnson, E., … Schkade, D. (1999). Agents to the Rescue? Marketing Letters, 10(3), 285–300. https://doi.org/10.1023/A:1008127022539
West, P. M., D. Ariely, S. Bellman, E. Bradlow, J. Huber, E. Johnson, B. Kahn, J. Little, and D. Schkade. “Agents to the Rescue?” Marketing Letters 10, no. 3 (January 1, 1999): 285–300. https://doi.org/10.1023/A:1008127022539.
West PM, Ariely D, Bellman S, Bradlow E, Huber J, Johnson E, et al. Agents to the Rescue? Marketing Letters. 1999 Jan 1;10(3):285–300.
West, P. M., et al. “Agents to the Rescue?” Marketing Letters, vol. 10, no. 3, Jan. 1999, pp. 285–300. Scopus, doi:10.1023/A:1008127022539.
West PM, Ariely D, Bellman S, Bradlow E, Huber J, Johnson E, Kahn B, Little J, Schkade D. Agents to the Rescue? Marketing Letters. 1999 Jan 1;10(3):285–300.
Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
January 1, 1999
Volume
10
Issue
3
Start / End Page
285 / 300
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing