Modeling values for telecommunications management

All decisions are made to pursue the values important to an organization. It is more likely that these values will be achieved if they are made explicit in an understandable and useful way. This paper presents details and examples of how to build a value model for telecommunications management decisions. It includes procedures for building a solid qualitative foundation for the model by identifying the relevant values and structuring them as objectives. Next, the paper describes the theory and procedures for aggregating the objectives into an objective function, and discusses the art of building such a model. The paper concludes by describing several ways in which the value model is useful during the decision-making process.

Duke Scholars

Author Ralph L. Keeney Fuqua School of Business