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Repeated-adherence protection model: "I'm ok, and it's a hassle"

Publication ,  Journal Article
Kahn, BE; Luce, MF
Published in: Journal of Public Policy and Marketing
January 1, 2006

Adherence to preventive measures is shown to be influenced by prior usage, particularly when hazards do not occur. Two outcomes weaken resolve to use preventive measures: (1) "hassle" events and (2) "false security" following the neglected use of the measure. Implications from the model provide suggestions for public policy interventions that can encourage repeated use of preventive measures. © 2006, American Marketing Association.

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Published In

Journal of Public Policy and Marketing

DOI

EISSN

1547-7207

ISSN

0743-9156

Publication Date

January 1, 2006

Volume

25

Issue

1

Start / End Page

79 / 89

Related Subject Headings

  • 44 Human society
  • 35 Commerce, management, tourism and services
  • 16 Studies in Human Society
  • 15 Commerce, Management, Tourism and Services
  • 11 Medical and Health Sciences
 

Citation

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Chicago
ICMJE
MLA
NLM
Kahn, B. E., & Luce, M. F. (2006). Repeated-adherence protection model: "I'm ok, and it's a hassle". Journal of Public Policy and Marketing, 25(1), 79–89. https://doi.org/10.1509/jppm.25.1.79
Kahn, B. E., and M. F. Luce. “Repeated-adherence protection model: "I'm ok, and it's a hassle".” Journal of Public Policy and Marketing 25, no. 1 (January 1, 2006): 79–89. https://doi.org/10.1509/jppm.25.1.79.
Kahn BE, Luce MF. Repeated-adherence protection model: "I'm ok, and it's a hassle". Journal of Public Policy and Marketing. 2006 Jan 1;25(1):79–89.
Kahn, B. E., and M. F. Luce. “Repeated-adherence protection model: "I'm ok, and it's a hassle".” Journal of Public Policy and Marketing, vol. 25, no. 1, Jan. 2006, pp. 79–89. Scopus, doi:10.1509/jppm.25.1.79.
Kahn BE, Luce MF. Repeated-adherence protection model: "I'm ok, and it's a hassle". Journal of Public Policy and Marketing. 2006 Jan 1;25(1):79–89.

Published In

Journal of Public Policy and Marketing

DOI

EISSN

1547-7207

ISSN

0743-9156

Publication Date

January 1, 2006

Volume

25

Issue

1

Start / End Page

79 / 89

Related Subject Headings

  • 44 Human society
  • 35 Commerce, management, tourism and services
  • 16 Studies in Human Society
  • 15 Commerce, Management, Tourism and Services
  • 11 Medical and Health Sciences