Examining medical decision making from a marketing perspective
Publication
, Journal Article
Kahn, BE; Greenleaf, E; Irwin, JR; Isen, AM; Levin, IP; Luce, MF; Pontes, MCF; Shanteau, J; Vanhuele, M; Young, MJ
Published in: Marketing Letters
January 1, 1997
This paper explores how consideration of the medical context can add new elements to marketing thought. Differences between the medical context and other consumer contexts are reviewed. The effects that the medical context has on the way traditional constructs such as involvement, affect and stress, uncertainty and satisfaction affect choice are discussed. Finally, emerging research in medical contexts where future discoveries could enhance consumer choice theory are presented.
Duke Scholars
Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
January 1, 1997
Volume
8
Issue
3
Start / End Page
361 / 375
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Kahn, B. E., Greenleaf, E., Irwin, J. R., Isen, A. M., Levin, I. P., Luce, M. F., … Young, M. J. (1997). Examining medical decision making from a marketing perspective. Marketing Letters, 8(3), 361–375. https://doi.org/10.1023/A:1007979923514
Kahn, B. E., E. Greenleaf, J. R. Irwin, A. M. Isen, I. P. Levin, M. F. Luce, M. C. F. Pontes, J. Shanteau, M. Vanhuele, and M. J. Young. “Examining medical decision making from a marketing perspective.” Marketing Letters 8, no. 3 (January 1, 1997): 361–75. https://doi.org/10.1023/A:1007979923514.
Kahn BE, Greenleaf E, Irwin JR, Isen AM, Levin IP, Luce MF, et al. Examining medical decision making from a marketing perspective. Marketing Letters. 1997 Jan 1;8(3):361–75.
Kahn, B. E., et al. “Examining medical decision making from a marketing perspective.” Marketing Letters, vol. 8, no. 3, Jan. 1997, pp. 361–75. Scopus, doi:10.1023/A:1007979923514.
Kahn BE, Greenleaf E, Irwin JR, Isen AM, Levin IP, Luce MF, Pontes MCF, Shanteau J, Vanhuele M, Young MJ. Examining medical decision making from a marketing perspective. Marketing Letters. 1997 Jan 1;8(3):361–375.
Published In
Marketing Letters
DOI
ISSN
0923-0645
Publication Date
January 1, 1997
Volume
8
Issue
3
Start / End Page
361 / 375
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing