Bauerly, R. J., Brown, S. W., Johnson, D. T., Kerin, R. A., MacInnis, D. J., McAlister, L., … Wilkie, W. L. (2005). Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure. Journal of Marketing, 69(4), 1–25. https://doi.org/10.1509/jmkg.2005.69.4.1

Bauerly, R. J., S. W. Brown, D. T. Johnson, R. A. Kerin, D. J. MacInnis, L. McAlister, J. S. Raju, et al. “Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure.” Journal of Marketing 69, no. 4 (October 1, 2005): 1–25. https://doi.org/10.1509/jmkg.2005.69.4.1.

Bauerly RJ, Brown SW, Johnson DT, Kerin RA, MacInnis DJ, McAlister L, et al. Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure. Journal of Marketing. 2005 Oct 1;69(4):1–25.

Bauerly, R. J., et al. “Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure.” Journal of Marketing, vol. 69, no. 4, Oct. 2005, pp. 1–25. Scopus, doi:10.1509/jmkg.2005.69.4.1.

Bauerly RJ, Brown SW, Johnson DT, Kerin RA, MacInnis DJ, McAlister L, Raju JS, Sheth JN, Singh M, Sisodia RS, Staelin R, Steenkamp JBEM, Webster FE, Wilkie WL. Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure. Journal of Marketing. 2005 Oct 1;69(4):1–25.