The success of marketing management support systems
Publication
, Journal Article
Wierenga, B; Van Bruggen, GH; Staelin, R
Published in: Marketing Science
January 1, 1999
This paper provides an introduction to this Special Issue by a) providing a framework for evaluating the potential and actual success of marketing management support systems (MMSS), and b) briefly discussing how each paper in this Special Issue addresses the general topic of managerial decision making. The paper concludes by outlining some key questions that still need to be addressed.
Duke Scholars
Published In
Marketing Science
DOI
ISSN
0732-2399
Publication Date
January 1, 1999
Volume
18
Issue
3
Start / End Page
196 / 207
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Wierenga, B., Van Bruggen, G. H., & Staelin, R. (1999). The success of marketing management support systems. Marketing Science, 18(3), 196–207. https://doi.org/10.1287/mksc.18.3.196
Wierenga, B., G. H. Van Bruggen, and R. Staelin. “The success of marketing management support systems.” Marketing Science 18, no. 3 (January 1, 1999): 196–207. https://doi.org/10.1287/mksc.18.3.196.
Wierenga B, Van Bruggen GH, Staelin R. The success of marketing management support systems. Marketing Science. 1999 Jan 1;18(3):196–207.
Wierenga, B., et al. “The success of marketing management support systems.” Marketing Science, vol. 18, no. 3, Jan. 1999, pp. 196–207. Scopus, doi:10.1287/mksc.18.3.196.
Wierenga B, Van Bruggen GH, Staelin R. The success of marketing management support systems. Marketing Science. 1999 Jan 1;18(3):196–207.
Published In
Marketing Science
DOI
ISSN
0732-2399
Publication Date
January 1, 1999
Volume
18
Issue
3
Start / End Page
196 / 207
Related Subject Headings
- Marketing
- 3506 Marketing
- 1505 Marketing