Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
Publication
, Journal Article
Bettman, JR; Sujan, M
Published in: Journal of Consumer Research
September 1987
Duke Scholars
Published In
Journal of Consumer Research
DOI
EISSN
1537-5277
ISSN
0093-5301
Publication Date
September 1987
Volume
14
Issue
2
Start / End Page
141 / 141
Publisher
Oxford University Press (OUP)
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Bettman, J. R., & Sujan, M. (1987). Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers. Journal of Consumer Research, 14(2), 141–141. https://doi.org/10.1086/209102
Bettman, James R., and Mita Sujan. “Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers.” Journal of Consumer Research 14, no. 2 (September 1987): 141–141. https://doi.org/10.1086/209102.
Bettman JR, Sujan M. Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers. Journal of Consumer Research. 1987 Sep;14(2):141–141.
Bettman, James R., and Mita Sujan. “Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers.” Journal of Consumer Research, vol. 14, no. 2, Oxford University Press (OUP), Sept. 1987, pp. 141–141. Crossref, doi:10.1086/209102.
Bettman JR, Sujan M. Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers. Journal of Consumer Research. Oxford University Press (OUP); 1987 Sep;14(2):141–141.
Published In
Journal of Consumer Research
DOI
EISSN
1537-5277
ISSN
0093-5301
Publication Date
September 1987
Volume
14
Issue
2
Start / End Page
141 / 141
Publisher
Oxford University Press (OUP)
Related Subject Headings
- Marketing
- 3506 Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing