I really want to like it: Motivated liking
Publication
, Conference
Tal, A; Ariely, D
Published in: Advances in Consumer Research
December 1, 2009
Duke Scholars
Published In
Advances in Consumer Research
ISSN
0098-9258
Publication Date
December 1, 2009
Volume
36
Start / End Page
937 / 939
Related Subject Headings
- 1701 Psychology
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Tal, A., & Ariely, D. (2009). I really want to like it: Motivated liking. In Advances in Consumer Research (Vol. 36, pp. 937–939).
Tal, A., and D. Ariely. “I really want to like it: Motivated liking.” In Advances in Consumer Research, 36:937–39, 2009.
Tal A, Ariely D. I really want to like it: Motivated liking. In: Advances in Consumer Research. 2009. p. 937–9.
Tal, A., and D. Ariely. “I really want to like it: Motivated liking.” Advances in Consumer Research, vol. 36, 2009, pp. 937–39.
Tal A, Ariely D. I really want to like it: Motivated liking. Advances in Consumer Research. 2009. p. 937–939.
Published In
Advances in Consumer Research
ISSN
0098-9258
Publication Date
December 1, 2009
Volume
36
Start / End Page
937 / 939
Related Subject Headings
- 1701 Psychology
- 1505 Marketing