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"The "IKEA Effect": Why Labor Leads to Love"

Publication ,  Conference
Norton, MI; Ariely, D
Published in: Advances in Consumer Research, Vol 35
January 1, 2008

Duke Scholars

Published In

Advances in Consumer Research, Vol 35

ISSN

0098-9258

ISBN

978-0-915552-61-0

Publication Date

January 1, 2008

Volume

35

Start / End Page

153 / 153

Location

Memphis, TN

Publisher

ASSOC CONSUMER RESEARCH

Conference Name

35th Annual Conference of the Association-for-Consumer-Research

Related Subject Headings

  • 1701 Psychology
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Norton, M. I., & Ariely, D. (2008). "The "IKEA Effect": Why Labor Leads to Love". In A. Y. Lee & D. Soman (Eds.), Advances in Consumer Research, Vol 35 (Vol. 35, pp. 153–153). Memphis, TN: ASSOC CONSUMER RESEARCH.
Norton, Michael I., and Dan Ariely. “"The "IKEA Effect": Why Labor Leads to Love".” In Advances in Consumer Research, Vol 35, edited by A. Y. Lee and D. Soman, 35:153–153. ASSOC CONSUMER RESEARCH, 2008.
Norton MI, Ariely D. "The "IKEA Effect": Why Labor Leads to Love". In: Lee AY, Soman D, editors. Advances in Consumer Research, Vol 35. ASSOC CONSUMER RESEARCH; 2008. p. 153–153.
Norton, Michael I., and Dan Ariely. “"The "IKEA Effect": Why Labor Leads to Love".” Advances in Consumer Research, Vol 35, edited by A. Y. Lee and D. Soman, vol. 35, ASSOC CONSUMER RESEARCH, 2008, pp. 153–153.
Norton MI, Ariely D. "The "IKEA Effect": Why Labor Leads to Love". In: Lee AY, Soman D, editors. Advances in Consumer Research, Vol 35. ASSOC CONSUMER RESEARCH; 2008. p. 153–153.

Published In

Advances in Consumer Research, Vol 35

ISSN

0098-9258

ISBN

978-0-915552-61-0

Publication Date

January 1, 2008

Volume

35

Start / End Page

153 / 153

Location

Memphis, TN

Publisher

ASSOC CONSUMER RESEARCH

Conference Name

35th Annual Conference of the Association-for-Consumer-Research

Related Subject Headings

  • 1701 Psychology
  • 1505 Marketing