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THE DECISION-MAKER WHO CAME IN FROM THE COLD

Publication ,  Journal Article
BETTMAN, JR
Published in: Advances in Consumer Research
January 1, 1993
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Duke Scholars

James R. Bettman
Author James R. Bettman Fuqua School of Business

Published In

Advances in Consumer Research

ISSN

0098-9258

Publication Date

January 1, 1993

Volume

20

Start / End Page

7 / 11

Publisher

ASSOC CONSUMER RESEARCH

Related Subject Headings

  • 1701 Psychology
  • 1505 Marketing
 

Citation

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MLA
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BETTMAN, J. R. (1993). THE DECISION-MAKER WHO CAME IN FROM THE COLD. Advances in Consumer Research, 20, 7–11.
BETTMAN, J. R. “THE DECISION-MAKER WHO CAME IN FROM THE COLD.” Advances in Consumer Research 20 (January 1, 1993): 7–11.
BETTMAN JR. THE DECISION-MAKER WHO CAME IN FROM THE COLD. Advances in Consumer Research. 1993 Jan 1;20:7–11.
BETTMAN, J. R. “THE DECISION-MAKER WHO CAME IN FROM THE COLD.” Advances in Consumer Research, vol. 20, ASSOC CONSUMER RESEARCH, Jan. 1993, pp. 7–11.
BETTMAN JR. THE DECISION-MAKER WHO CAME IN FROM THE COLD. Advances in Consumer Research. ASSOC CONSUMER RESEARCH; 1993 Jan 1;20:7–11.

Published In

Advances in Consumer Research

ISSN

0098-9258

Publication Date

January 1, 1993

Volume

20

Start / End Page

7 / 11

Publisher

ASSOC CONSUMER RESEARCH

Related Subject Headings

  • 1701 Psychology
  • 1505 Marketing