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A Regression Model for Market Segmentation Studies

Publication ,  Journal Article
Wildt, AR; McCann, JM
Published in: Journal of Marketing Research
August 1980
Published version (DOI) Publisher Link

Duke Scholars

John M. McCann
Author John M. McCann Fuqua School of Business

Published In

Journal of Marketing Research

DOI

10.2307/3150531

ISSN

0022-2437

Publication Date

August 1980

Volume

17

Issue

3

Start / End Page

335 / 335

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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MLA
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Wildt, A. R., & McCann, J. M. (1980). A Regression Model for Market Segmentation Studies. Journal of Marketing Research, 17(3), 335–335. https://doi.org/10.2307/3150531
Wildt, Albert R., and John M. McCann. “A Regression Model for Market Segmentation Studies.” Journal of Marketing Research 17, no. 3 (August 1980): 335–335. https://doi.org/10.2307/3150531.
Wildt AR, McCann JM. A Regression Model for Market Segmentation Studies. Journal of Marketing Research. 1980 Aug;17(3):335–335.
Wildt, Albert R., and John M. McCann. “A Regression Model for Market Segmentation Studies.” Journal of Marketing Research, vol. 17, no. 3, JSTOR, Aug. 1980, pp. 335–335. Crossref, doi:10.2307/3150531.
Wildt AR, McCann JM. A Regression Model for Market Segmentation Studies. Journal of Marketing Research. JSTOR; 1980 Aug;17(3):335–335.

Published In

Journal of Marketing Research

DOI

10.2307/3150531

ISSN

0022-2437

Publication Date

August 1980

Volume

17

Issue

3

Start / End Page

335 / 335

Publisher

JSTOR

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing