A test of the flexible ideology hypothesis: System justification motives interact with ideological cueing to predict political judgments

We hypothesize that the system justification motive increases individuals' susceptibility to ideological priming effects. We tested this hypothesis in a sample of 308 participants in which system justification, accessibility of meritocratic or egalitarian ideology, and judgment of a meritocratic or equal funding system were manipulated. As predicted, when the system justifying motive was activated, participants primed with meritocracy (egalitarianism) judged a meritocratic (equal) funding system as relatively more fair. The same pattern was not found when system justification motives were not activated. Theoretical implications are discussed. © 2013 Elsevier Inc.

Duke Scholars

Author Aaron Charles Kay Fuqua School of Business