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Nutritional quality of foods marketed to children in Honduras.

Publication ,  Journal Article
Gunderson, MD; Clements, D; Benjamin Neelon, SE
Published in: Appetite
February 2014

Evidence suggests that exposure to advertising of unhealthy foods may contribute to increased rates of obesity in children. This study examined the extent to which television stations marketed unhealthy foods to children during after-school programming aired over one week in La Ceiba, Honduras. Content analysis was performed on four television stations, including one broadcast station and three cable networks. Eighty hours of programming were recorded and analyzed. Advertised products were categorized as food or non-food items, with food items further classified as healthy or unhealthy. Advertisements were coded as those aimed at children, adults, or both, and chi-square tests were used to compare the proportion of unhealthy advertisements by target audience. A total of 2271 advertisements aired during the observation period, with 1120 marketing products (49.3%). Of those, 397 (35.4%) promoted foods-30.2% were for healthy foods and 69.8% for unhealthy foods. The unhealthy foods were all advertised on cable networks and not the broadcast station. Children appeared to be targeted more than adults in advertisements for unhealthy foods (92.1%, p<0.001). Cable television programming during after-school hours advertised primarily unhealthy foods. Exposure to these advertisements may promote consumption of unhealthy foods by children, increasing their risk of obesity.

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Published In

Appetite

DOI

EISSN

1095-8304

Publication Date

February 2014

Volume

73

Start / End Page

1 / 6

Location

England

Related Subject Headings

  • Television
  • Schools
  • Pediatric Obesity
  • Nutritive Value
  • Nutrition & Dietetics
  • Humans
  • Honduras
  • Health
  • Diet
  • Child
 

Citation

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Gunderson, M. D., Clements, D., & Benjamin Neelon, S. E. (2014). Nutritional quality of foods marketed to children in Honduras. Appetite, 73, 1–6. https://doi.org/10.1016/j.appet.2013.10.009
Gunderson, Matthew D., Dennis Clements, and Sara E. Benjamin Neelon. “Nutritional quality of foods marketed to children in Honduras.Appetite 73 (February 2014): 1–6. https://doi.org/10.1016/j.appet.2013.10.009.
Gunderson MD, Clements D, Benjamin Neelon SE. Nutritional quality of foods marketed to children in Honduras. Appetite. 2014 Feb;73:1–6.
Gunderson, Matthew D., et al. “Nutritional quality of foods marketed to children in Honduras.Appetite, vol. 73, Feb. 2014, pp. 1–6. Pubmed, doi:10.1016/j.appet.2013.10.009.
Gunderson MD, Clements D, Benjamin Neelon SE. Nutritional quality of foods marketed to children in Honduras. Appetite. 2014 Feb;73:1–6.
Journal cover image

Published In

Appetite

DOI

EISSN

1095-8304

Publication Date

February 2014

Volume

73

Start / End Page

1 / 6

Location

England

Related Subject Headings

  • Television
  • Schools
  • Pediatric Obesity
  • Nutritive Value
  • Nutrition & Dietetics
  • Humans
  • Honduras
  • Health
  • Diet
  • Child