Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation
Publication
, Journal Article
Southwell, BG; Torres, A
Published in: Communication Monographs
September 1, 2006
We present experimental data (n = 667) supporting three hypotheses that link science news, perceptions about science, and talk with other people. Regular television news viewers were recruited from a midsize Designated Market Area using random digit dialing, and were randomly assigned to one of three science news exposure conditions. As hypothesized, science television news exposure appears to boost perceived ability to understand science. We also find that perceived ability to understand science, in turn, predicts conversations about science. We note connections to literature on the role of talk in mass communication effects and encourage future work in this vein. © 2006 National Communication Association.
Duke Scholars
Published In
Communication Monographs
DOI
EISSN
1479-5787
ISSN
0363-7751
Publication Date
September 1, 2006
Volume
73
Issue
3
Start / End Page
334 / 350
Related Subject Headings
- Communication & Media Studies
- 4701 Communication and media studies
- 2001 Communication and Media Studies
- 1903 Journalism and Professional Writing
Citation
APA
Chicago
ICMJE
MLA
NLM
Southwell, B. G., & Torres, A. (2006). Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation. Communication Monographs, 73(3), 334–350. https://doi.org/10.1080/03637750600889518
Southwell, B. G., and A. Torres. “Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation.” Communication Monographs 73, no. 3 (September 1, 2006): 334–50. https://doi.org/10.1080/03637750600889518.
Southwell BG, Torres A. Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation. Communication Monographs. 2006 Sep 1;73(3):334–50.
Southwell, B. G., and A. Torres. “Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation.” Communication Monographs, vol. 73, no. 3, Sept. 2006, pp. 334–50. Scopus, doi:10.1080/03637750600889518.
Southwell BG, Torres A. Connecting interpersonal and mass communication: Science news exposure, perceived ability to understand science, and conversation. Communication Monographs. 2006 Sep 1;73(3):334–350.
Published In
Communication Monographs
DOI
EISSN
1479-5787
ISSN
0363-7751
Publication Date
September 1, 2006
Volume
73
Issue
3
Start / End Page
334 / 350
Related Subject Headings
- Communication & Media Studies
- 4701 Communication and media studies
- 2001 Communication and Media Studies
- 1903 Journalism and Professional Writing