Current Appointments & Affiliations
Adjunct Professor of Business Administration
·
2022 - Present
Fuqua School of Business
Recent Publications
The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store
Journal Article Journal of Marketing Research · December 1, 2025 Many high-end retailers operate off-price or discount versions of their full-line stores to engage value-conscious customers. In this study, the authors empirically examine the effects of a high-end retailer's opening of off-price stores on customer behavi ... Full text CiteSpring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior
Journal Article Journal of Marketing · November 1, 2024 Prior research documents deleterious consequences of the annual clock change to daylight saving time in many contexts, but little is known about the effect the policy has on consumer behavior. While policy debates around ending seasonal clock changes conti ... Full text CiteBrand-generated social media content and its differential impact on loyalty program members
Journal Article Journal of the Academy of Marketing Science · September 1, 2022 Social media and loyalty programs are mainstays of contemporary marketing, but despite their prominence—and their potential synergies—the two are seldom researched together. Here, drawing on the heuristic-systematic model, we theorize and demonstrate that ... Full text CiteEducation, Training & Certifications
University of California, Irvine ·
2008
Ph.D.