Journal ArticleJournal of Marketing · November 1, 2024
Prior research documents deleterious consequences of the annual clock change to daylight saving time in many contexts, but little is known about the effect the policy has on consumer behavior. While policy debates around ending seasonal clock changes conti ...
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Journal ArticleJournal of the Academy of Marketing Science · September 1, 2022
Social media and loyalty programs are mainstays of contemporary marketing, but despite their prominence—and their potential synergies—the two are seldom researched together. Here, drawing on the heuristic-systematic model, we theorize and demonstrate that ...
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Journal ArticleJournal of Consumer Research · August 1, 2022
Licensing is a well-documented form of justifying individual indulgent choices, but less is known about how licensing affects food decision-making patterns over time. Accordingly, we examine whether consumers incorporate licensing strategically and deliber ...
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Journal ArticleJournal of Marketing · November 1, 2020
“Facts Up Front” nutrition labels are a front-of-package (FOP) nutrition labeling system that presents key nutrient information on the front of packaged food and beverage products in an easy-to-read format. The authors conduct a large-scale empirical study ...
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Journal ArticleManagement Science · July 1, 2019
For a social media community to thrive and grow, it is critical that users of the site interact with each other and contribute content to the site. We study the role of social ties in motivating user preference expression, a form of user content contributi ...
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Journal ArticleJournal of Marketing · March 1, 2018
In this study, the authors assess the effects of a data breach announcement (DBA) by a multichannel retailer on customer behavior. They exploit a natural experiment and use individual customer transaction data from the retailer to conduct a detailed and sy ...
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Journal ArticleJournal of Marketing · January 1, 2018
Online communities have experienced burgeoning popularity over the last decade and have become a key platform for users to share information and interests, and to engage in social interactions. Drawing on the social contagion literature, the authors examin ...
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Journal ArticleJournal of Marketing · January 1, 2016
Given the unprecedented reach of social media, firms are increasingly relying on it as a channel for marketing communication. The objective of this study is to examine the effect of firm-generated content (FGC) in social media on three key customer metrics ...
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Journal ArticleJournal of Direct, Data and Digital Marketing Practice · December 1, 2015
With the explosion of the mobile web, companies and brands are relying more and more on inbound marketing, focusing on generating dialogues and providing customers with more relevant and customized ad content. Interruptions, which were often used as attent ...
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Journal ArticleInformation Systems Research · January 1, 2013
In this study we examine the effect of customers' participation in a firm's social media efforts on the intensity of the relationship between the firm and its customers as captured by customers' visit frequency. We further hypothesize and test for the mode ...
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