Measuring Constructed Preferences: Towards a Building Code
Publication
, Journal Article
Payne, JW; Bettman, JR; Schkade, DA
Published in: Journal of Risk and Uncertainty
January 1, 1999
A "building code" for preference measurement is needed in a world in which many expressions of preference are constructed when people are asked a valuation question. Construction of preferences means that preference measurement is best viewed as architecture (building a set of values) rather than as archaeology (uncovering existing values). We describe potential faults in the process of preference construction, offer guidelines for measuring constructed preferences (a "building code") to mitigate these faults, and discuss how the code must be sensitive to the purpose of the valuation (design vs. prediction).
Duke Scholars
Published In
Journal of Risk and Uncertainty
DOI
ISSN
0895-5646
Publication Date
January 1, 1999
Volume
19
Issue
1-3
Start / End Page
243 / 270
Related Subject Headings
- Economics
- 1502 Banking, Finance and Investment
- 1402 Applied Economics
Citation
APA
Chicago
ICMJE
MLA
NLM
Payne, J. W., Bettman, J. R., & Schkade, D. A. (1999). Measuring Constructed Preferences: Towards a Building Code. Journal of Risk and Uncertainty, 19(1–3), 243–270. https://doi.org/10.1023/a:1007843931054
Payne, J. W., J. R. Bettman, and D. A. Schkade. “Measuring Constructed Preferences: Towards a Building Code.” Journal of Risk and Uncertainty 19, no. 1–3 (January 1, 1999): 243–70. https://doi.org/10.1023/a:1007843931054.
Payne JW, Bettman JR, Schkade DA. Measuring Constructed Preferences: Towards a Building Code. Journal of Risk and Uncertainty. 1999 Jan 1;19(1–3):243–70.
Payne, J. W., et al. “Measuring Constructed Preferences: Towards a Building Code.” Journal of Risk and Uncertainty, vol. 19, no. 1–3, Jan. 1999, pp. 243–70. Scopus, doi:10.1023/a:1007843931054.
Payne JW, Bettman JR, Schkade DA. Measuring Constructed Preferences: Towards a Building Code. Journal of Risk and Uncertainty. 1999 Jan 1;19(1–3):243–270.
Published In
Journal of Risk and Uncertainty
DOI
ISSN
0895-5646
Publication Date
January 1, 1999
Volume
19
Issue
1-3
Start / End Page
243 / 270
Related Subject Headings
- Economics
- 1502 Banking, Finance and Investment
- 1402 Applied Economics