The power of strangers: The effect of incidental consumer brand encounters on brand choice
Publication
, Journal Article
Ferraro, R; Bettman, JR; Chartrand, TL
Published in: Journal of Consumer Research
February 1, 2009
In the course of daily encounters with other consumers, an individual may be incidentally exposed to various brands. We refer to these situations as incidental consumer brand encounters (ICBEs). This research examines how ICBEs influence brand choice. Four studies provide evidence that repeated exposure to simulated ICBEs increases choice of the focal brand for people not aware of the brand exposure, that perceptual fluency underlies these effects, and that these effects are moderated by percevers' automatic responses to the type of user observed with the brand. © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc.
Duke Scholars
Published In
Journal of Consumer Research
DOI
ISSN
0093-5301
Publication Date
February 1, 2009
Volume
35
Issue
5
Start / End Page
729 / 741
Related Subject Headings
- Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Ferraro, R., Bettman, J. R., & Chartrand, T. L. (2009). The power of strangers: The effect of incidental consumer brand encounters on brand choice. Journal of Consumer Research, 35(5), 729–741. https://doi.org/10.1086/592944
Ferraro, R., J. R. Bettman, and T. L. Chartrand. “The power of strangers: The effect of incidental consumer brand encounters on brand choice.” Journal of Consumer Research 35, no. 5 (February 1, 2009): 729–41. https://doi.org/10.1086/592944.
Ferraro R, Bettman JR, Chartrand TL. The power of strangers: The effect of incidental consumer brand encounters on brand choice. Journal of Consumer Research. 2009 Feb 1;35(5):729–41.
Ferraro, R., et al. “The power of strangers: The effect of incidental consumer brand encounters on brand choice.” Journal of Consumer Research, vol. 35, no. 5, Feb. 2009, pp. 729–41. Scopus, doi:10.1086/592944.
Ferraro R, Bettman JR, Chartrand TL. The power of strangers: The effect of incidental consumer brand encounters on brand choice. Journal of Consumer Research. 2009 Feb 1;35(5):729–741.
Published In
Journal of Consumer Research
DOI
ISSN
0093-5301
Publication Date
February 1, 2009
Volume
35
Issue
5
Start / End Page
729 / 741
Related Subject Headings
- Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing