Skip to main content
Journal cover image

Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics

Publication ,  Journal Article
Luce, MF; Bettman, JR; Payne, JW
Published in: Marketing Letters
January 1, 2000

Recent research indicates that attributes vary along multiple dimensions with implications for how trade-offs are resolved during choice. We present an exploratory study of the dimensionality underlying naïve subjects' ratings of attributes on the characteristics commonly discussed in the literature on tradeoff resolution and decision difficulty. Factor analysis of attribute characteristic assessments indicates that subjects view decision attributes in a multi-dimensional fashion, including an importance/loss aversion dimension, an emotional potential/protection from tradeoffs dimension, and a cognitive difficulty dimension. These results suggest that a one-dimensional measure of attribute characteristics, such as a standard attribute importance rating, may obscure some factors determining individual responses to attributes during decision processing. However, the results also suggest that developing a relatively succinct set of scales in order to characterize the dimensions along which subjects respond to attributes is a viable goal for future research.

Duke Scholars

Published In

Marketing Letters

DOI

ISSN

0923-0645

Publication Date

January 1, 2000

Volume

11

Issue

2

Start / End Page

103 / 116

Related Subject Headings

  • Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Luce, M. F., Bettman, J. R., & Payne, J. W. (2000). Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics. Marketing Letters, 11(2), 103–116. https://doi.org/10.1023/A:1008159022055
Luce, M. F., J. R. Bettman, and J. W. Payne. “Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics.” Marketing Letters 11, no. 2 (January 1, 2000): 103–16. https://doi.org/10.1023/A:1008159022055.
Luce MF, Bettman JR, Payne JW. Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics. Marketing Letters. 2000 Jan 1;11(2):103–16.
Luce, M. F., et al. “Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics.” Marketing Letters, vol. 11, no. 2, Jan. 2000, pp. 103–16. Scopus, doi:10.1023/A:1008159022055.
Luce MF, Bettman JR, Payne JW. Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics. Marketing Letters. 2000 Jan 1;11(2):103–116.
Journal cover image

Published In

Marketing Letters

DOI

ISSN

0923-0645

Publication Date

January 1, 2000

Volume

11

Issue

2

Start / End Page

103 / 116

Related Subject Headings

  • Marketing
  • 1505 Marketing