Scholars@Duke
Joel C. Huber

Joel C. Huber

Alan D. Schwartz Distinguished Professor Emeritus of Business Administration
Fuqua School of Business
joel.huber@duke.edu
Box 90120, Durham, NC 27708-0120
A333 Fuqua Sch of Bus, Durham, NC 27708

Selected Publications

Re-examining the no-choice option in conjoint analysis

Journal Article Journal of Choice Modelling · December 1, 2025 The validity of using conjoint analysis to conduct an economic evaluation of product characteristics rests on the inclusion of brand names, prices, and an outside “no-choice” option in the choice task. The no-choice option is included in case respondents d ... Full text Cite

Comments on “Single paper meta-analysis is unavoidable”

Journal Article Journal of Consumer Psychology · October 1, 2025 The method dialogue by Blakeley McShane and Ulf Böckenholt (2025) provides a strong critique of the way behavioral scholars have analyzed and presented their findings. The initial document was sent to four established scholars who agreed to provide open co ... Full text Cite

Comments on “AI and the advent of the cyborg behavioral scientist”

Journal Article Journal of Consumer Psychology · April 1, 2025 Below are comments on Tomaino, Cooke, and Hoover by four teams of collaborative reviewers that helped clarify and focus its original version. Their comments on the refined version articulate how the fast-moving world of generative AI can alter authors, rea ... Full text Cite

Commentaries on “Beyond statistical significance: Five principles for the new era of data analysis and reporting”

Journal Article Journal of Consumer Psychology · January 1, 2024 Three commentaries below provide different perspectives on data analysis and reporting. They generally focus on how the quality of the measures and manipulations determines the value of the analysis. Norbert Schwarz and Fritz Strack's comment is less on th ... Full text Cite

Commentaries on “Reconsidering the path for neural and physiological methods in consumer psychology”

Journal Article Journal of Consumer Psychology · January 1, 2024 The initial version of the article by Clithero, Karmarkar, Nave, and Plassmann (Journal of Consumer Psychology, 2024) was critiqued by open comments from a small group of scholars. Their suggestions encouraged the authors to clarify challenging relationshi ... Full text Cite

Changes in household recycling behavior: Evidence from panel data

Journal Article Ecological Economics · June 1, 2023 This article uses a longitudinal national U.S. dataset with 232,309 pairs of same-household observations to estimate one-year or two-year changes in recycling behavior. Most households recycled at least one material, as 83% recycle paper, cans, glass, or p ... Full text Cite

Commentaries on “The case for qualitative research”

Journal Article Journal of Consumer Psychology · January 1, 2023 In this article, three scholars comment on Fischer and Guzel's (2023) method dialog. The process included initial open discussions between the authors and a number of reviewers. Then commentators provide interpretation and guidance on the published version ... Full text Cite

Commentaries on “Scale use and abuse: Toward best practices in the deployment of scales”

Journal Article Journal of Consumer Psychology · January 1, 2023 Five comments below provide strong and interesting perspectives on multi-item scale use. They define contexts and research areas where developed scales are valuable and where they are vulnerable. Katsikeas and Madan begin by taking a global perspective on ... Full text Cite

Evaluating Treatment Preferences and Perceptions of a Prosthetic Versus a Transplanted Hand: A Conjoint Analysis-Based Study.

Journal Article Ann Plast Surg · January 1, 2022 INTRODUCTION: This study used a conjoint analysis-based survey to assess which factors are most influential when considering treatment with a prosthesis or transplant after a unilateral hand amputation. METHODS: Overall, 469 respondents were recruited usin ... Full text Link to item Cite

Commentaries on “An intervention-based abductive approach to generating testable theory”

Journal Article Journal of Consumer Psychology · January 1, 2022 This paper assembles five comments on Janiszewski and van Osselaer's (this issue) article that promotes abductive research as a way to generate new psychological theory. The review process began by asking those making comments to be part of collaborative c ... Full text Cite

Quasi-Experimental Evidence on the Impact of State Recycling and Deposit Laws: Household Recycling Following Interstate Moves

Journal Article American Law and Economics Review · January 1, 2022 This article estimates the effects on recycling behavior of state recycling laws and deposit laws based on changes in household recycling before and after interstate moves. Estimates from a national panel dataset of 1,498 households who moved between state ... Full text Cite

Patient Perspectives on the Cost of Hand Surgery.

Journal Article J Bone Joint Surg Am · November 17, 2021 BACKGROUND: Health-care expenditures in the U.S. are continually rising, prompting providers, patients, and payers to search for solutions to reduce costs while maintaining quality. The present study seeks to define the out-of-pocket price that patients un ... Full text Link to item Cite

Components of attentional effort for repeated tasks

Journal Article Journal of Behavioral Decision Making · January 1, 2021 This paper identifies four attentional processes that increase efficiency and accuracy in repeated lexicographic tasks using an instructed strategy approach. We propose a framework to decompose attentional effort used to make a decision into four component ... Full text Cite

JCP's First Methods Dialogue: A Coherent Philosophy of Science for Consumer Psychology

Journal Article Journal of Consumer Psychology · January 1, 2021 Full text Cite

Surgeon Applications of Patient Preferences in Treatment Decision Making for First-Time Anterior Shoulder Dislocation.

Journal Article Orthop J Sports Med · December 2020 BACKGROUND: Treatment of a first-time anterior shoulder dislocation (FTASD) is sensitive to patient preferences. The operative or nonoperative management debate provides an excellent opportunity to learn how surgeons apply patient preferences in treatment ... Full text Open Access Link to item Cite

Editorial: Relaunching Marketing Letters

Journal Article Marketing Letters · December 1, 2020 Full text Cite

The Perception and Excessive Valuation of Small, Publicized Drinking Water Risks

Journal Article Journal of Benefit Cost Analysis · June 1, 2020 Low probability risks create challenges for individual decisions and potential pressures for government regulation. This article reports original survey evidence regarding the public's perception and valuation of water-related risks from plastic bottles wi ... Full text Cite

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Journal Article Journal of Business Research · April 1, 2020 It is well-established that decision makers react to changes in choice set size by adapting their information search processes, but there is less consensus about how quickly they do so. Recent findings characterize decision-makers as ‘sticky adapters’ who ... Full text Cite

Dynamic relationships between social norms and pro-environmental behavior: Evidence from household recycling

Journal Article Behavioural Public Policy · March 19, 2020 Social norms are strongly associated with pro-environmental behaviors, but the evolution and dynamic effects of norms are less well understood. This article builds on the distinction of norms being descriptive, characterizing what people actually do, or in ... Full text Cite

Who benefits from JACR?

Journal Article Journal of the Association for Consumer Research · July 1, 2019 Full text Cite

Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference

Journal Article International Journal of Research in Marketing · June 1, 2019 This paper reports a surprising reversal in the effect of advertising repetition over time. A field study shows higher annoyance with a more frequently advertised brand at the time of advertising, but greater preference for this same brand several weeks la ... Full text Cite

Conjoint Analysis of Treatment Preferences for Nondisplaced Scaphoid Fractures.

Journal Article J Hand Surg Am · July 2018 PURPOSE: We used conjoint analysis to assess the relative importance of factors that influence a patient's decision between surgical or nonsurgical management of a nondisplaced scaphoid fracture. Our hypothesis was that out-of-pocket costs will have a grea ... Full text Link to item Cite

Fostering recycling participation in Wisconsin households through single-stream programs

Journal Article Land Economics · August 1, 2017 Single-stream recycling enables households to recycle an unsorted mix of cans, plastic, glass, and paper, thereby reducing recycling costs. The expansion of single-stream recycling in Wisconsin provides a natural experiment to assess the extent to which si ... Full text Cite

JACR: Successes, challenges, and prospects

Journal Article Journal of the Association for Consumer Research · July 1, 2017 Full text Cite

MTurk character misrepresentation: Assessment and solutions

Journal Article Journal of Consumer Research · June 1, 2017 This tutorial provides evidence that character misrepresentation in survey screeners by Amazon Mechanical Turk Workers ("Turkers") can substantially and significantly distort research findings. Using five studies, we demonstrate that a large proportion of ... Full text Cite

Understanding Preferences for Treatment After Hypothetical First-Time Anterior Shoulder Dislocation: Surveying an Online Panel Utilizing a Novel Shared Decision-Making Tool.

Journal Article Orthop J Sports Med · March 2017 BACKGROUND: Although surgical management of a first-time anterior shoulder dislocation (FTASD) can reduce the risk of recurrent dislocation, other treatment characteristics, costs, and outcomes are important to patients considering treatment options. While ... Full text Open Access Link to item Cite

Patient Preferences in Treatment Choices for Early-Stage Lung Cancer.

Journal Article Ann Thorac Surg · December 2016 BACKGROUND: Decision-making for lung cancer treatment can be complex because it involves both provider recommendations based on the patient's clinical condition and patient preferences. This study describes the relative importance of several considerations ... Full text Link to item Cite

Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice

Journal Article Journal of Marketing Research · February 1, 2016 Choice-based conjoint is a popular technique for characterizing consumers' choices. Three eye-tracking studies explore decision processes in conjoint choices that take less time and become more accurate with practice. These studies reveal two simplificatio ... Full text Cite

JACR: A new kind of journal

Journal Article Journal of the Association for Consumer Research · January 1, 2016 Full text Cite

Reflections on the replication corner: In praise of conceptual replications

Journal Article International Journal of Research in Marketing · December 1, 2015 We contrast the philosophy guiding the Replication Corner at IJRM with replication efforts in psychology. Psychology has promoted "exact" or "direct" replications, reflecting an interest in statistical conclusion validity of the original findings. Implicit ... Full text Cite

The private rationality of bottled water drinking

Journal Article Contemporary Economic Policy · July 1, 2015 This article examines evidence for the private rationality of decisions to choose bottled water using a large, nationally representative sample. Consumers are more likely to believe that bottled water is safer or tastes better if they have had adverse expe ... Full text Cite

The budget contraction effect: How contracting budgets lead to less varied choice

Journal Article Journal of Marketing Research · June 1, 2015 How do consumers adjust their spending when their budget changes? A common view is that the allocation of one's current budget should not depend on previous budget allocations. Contrary to this, the authors find that when the budget contracts to a particul ... Full text Cite

Using Uncorrelated Conjoint Choice Designs in a World of Correlated Beliefs

Chapter · January 1, 2015 In the real world of consumers’ experience, brand names are often correlated with perceived product quality, as well as prices. Not surprisingly, consumers act upon these beliefs in their daily purchase decisions by using brand names to "chunk" information ... Full text Cite

Assessing whether there is a cancer premium for the value of a statistical life.

Journal Article Health economics · April 2014 This article estimates whether there is a cancer risk premium for the value of a statistical life using stated preference valuations of cancer risks for a large, nationally representative US sample. The present value of an expected cancer case that occurs ... Full text Cite

A Topical History of JMR

Journal Article JOURNAL OF MARKETING RESEARCH · February 1, 2014 Full text Link to item Cite

JMR in Transition: Reflections on the 2006–2012 Period

Journal Article Journal of Marketing Research · February 1, 2014 Full text Cite

Private recycling values, social norms, and legal rules

Journal Article Revue D Economie Politique · January 1, 2014 This article uses a large, original data set on U.S. recycling behavior and perception of social norms. The data include unique information with respect to personal norms as well as information on both descriptive and injunctive social norms with respect t ... Full text Cite

Let's be honest about the attraction effect

Journal Article Journal of Marketing Research · January 1, 2014 Frederick, Lee, and Baskin (2014) and Yang and Lynn (2014) argue that the conditions for obtaining the attraction effect are so restrictive that the practical validity of the attraction effect should be questioned. In this commentary, the authors first gro ... Full text Cite

Choosing among employer-sponsored health plans: what drives employee choices?

Journal Article Journal of occupational and environmental medicine · March 2013 ObjectiveTo probe employee basis for choosing health plans.MethodsIn a Web study, 337 employees from large private and public employers were asked to choose among health plans varying on several common dimensions.ResultsOn per-do ... Full text Cite

Discontinuous behavioral responses to recycling laws and plasticwater bottle deposits

Journal Article American Law and Economics Review · March 1, 2013 Using a nationally representative sample of 3,158 bottled water users, this article finds that both water bottle deposits and recycling laws foster recycling through a discontinuous effect that converts reluctant recyclers into diligent recyclers. The impa ... Full text Cite

Weighting composite endpoints in clinical trials: essential evidence for the heart team.

Journal Article Ann Thorac Surg · December 2012 BACKGROUND: Coronary revascularization trials often use a composite endpoint of major adverse cardiac and cerebrovascular events (MACCE). The usual practice in analyzing data with a composite endpoint is to assign equal weights to each of the individual MA ... Full text Link to item Cite

Unintended nutrition consequences: Firm responses to the nutrition labeling and education act

Journal Article Marketing Science · September 1, 2012 This paper investigates how firms responded to standardized nutrition labels on food products required by the Nutrition Labeling and Education Act (NLEA). Using a longitudinal quasi-experimental design, we test our predictions using two large-scale samples ... Full text Cite

From consumer information regulation to nutrition competition: A response

Journal Article Marketing Science · September 1, 2012 Full text Cite

Commentaries and reply to "unintended nutrition consequences: Firm responses to the nutrition labeling and education act"

Journal Article Marketing Science · September 1, 2012 This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. © 2012 INFORMS. ... Full text Cite

Reference-dependent valuations of risk: Why willingness-to-accept exceeds willingness-to-pay

Journal Article Journal of Risk and Uncertainty · February 1, 2012 The gap between willingness-to-pay (WTP) and willingness-to-accept (WTA) benefit values typifies situations in which reference points-and direction of movement from reference points-are consequential. Why WTA-WTP discrepancies arise is not well understood. ... Full text Cite

Alternative policies to increase recycling of plastic water bottles in the united states

Journal Article Review of Environmental Economics and Policy · January 1, 2012 Using an original, nationally representative sample of plastic water bottle users, this article examines the efficacy of various policy mechanisms to increase recycling. We evaluate the impact of bottle deposits and the stringency of a state's recycling la ... Full text Cite

Heterogeneity in Values of Morbidity Risks from Drinking Water

Journal Article Environmental and Resource Economics · January 1, 2012 This paper reports the stated preference values for reducing the morbidity risks from drinking water estimated using a nationally representative U. S. sample of 3,585 households. Based on the average annual gastrointestinal (GI) illness risk in the U. S. f ... Full text Cite

Promoting recycling: Private values, social norms, and economic incentives

Journal Article American Economic Review · May 1, 2011 Evidence from a nationally representative sample of households illuminates the determinants of recycling behavior for plastic water bottles. Private values of the environment are influential in promoting recycling, as are personal norms for proenvironmenta ... Full text Cite

Survey mode effects on valuation of environmental goods.

Journal Article International journal of environmental research and public health · April 2011 This article evaluates the effect of the choice of survey recruitment mode on the value of water quality in lakes, rivers, and streams. Four different modes are compared: bringing respondents to one central location after phone recruitment, mall intercepts ... Full text Cite

A simple mechanism to incentive-align conjoint experiments

Journal Article International Journal of Research in Marketing · March 1, 2010 Recent literature has established the importance of incentive-aligning research participants in conjoint analysis. Pertinent studies have also proposed and validated a fairly general incentive-aligning mechanism (willingness-to-pay, or WTP) that achieves i ... Full text Cite

Voter-weighted environmental preferences

Journal Article Journal of Policy Analysis and Management · December 1, 2009 This article examines the political economy of preferences with respect to the environment using a new stated preference survey that presents the first benefit values for national water quality levels. The mean valuation greatly exceeds the median value, a ... Full text Cite

Estimating discount rates for environmental quality from utility-based choice experiments

Journal Article Journal of Risk and Uncertainty · December 1, 2008 We estimate rates of time preference using a utility-based choice experiment administered to a nationally representative sample of 2,914 respondents. For the full sample, the rate of time preference is very high for immediate benefits and drops off substan ... Full text Cite

Reinforcement versus balance response in sequential choice

Journal Article Marketing Letters · December 1, 2008 Psychologists often explore the impact of one act on a subsequent related act. With an eye to the marketing literature, this paper explores two properties of sequential choices that involve the resolution of competing goals. Reinforcement occurs when the g ... Full text Cite

Using extremeness aversion to fight obesity: Policy implications of context dependent demand

Journal Article Journal of Consumer Research · October 1, 2008 This article illustrates how the compromise effect alters consumers' selection of soft drinks. Using three within-subject studies, we show that extremeness aversion and price insensitivity cause consumers to increase their consumption when the smallest dri ... Full text Cite

Nonconscious goals and consumer choice

Journal Article Journal of Consumer Research · August 1, 2008 This work examines the process through which thrift versus prestige goals can nonconsciously affect decisions in a choice task. Drawing upon research on nonconscious goal pursuit, we present a theoretical framework detailing how consumer choices are affect ... Full text Cite

Reference dependence in iterative choices

Journal Article Organizational Behavior and Human Decision Processes · July 1, 2008 Valuation of goods often proceeds from a series of hypothetical pairwise choices. We examine reference dependence on the outcome of such evaluations in a large-scale study in which respondents make a series of choices between areas that differ on cost of l ... Full text Cite

The economic value of water quality

Journal Article Environmental and Resource Economics · January 1, 2008 Stated preference values for water quality ratings based on the US Environmental Protection Agency National Water Quality Inventory ratings provide an operational basis for benefit assessment. Iterative choice survey results for a very large, nationally re ... Full text Cite

The value of sticky articles

Journal Article Journal of Marketing Research · January 1, 2008 Full text Cite

Dealing with product similarity in conjoint simulations

Journal Article · December 1, 2007 One of the reasons conjoint analysis has been so popular as a management decision tool has been the availability of a choice simulator. These simulators often arrive in the form of a software or spreadsheet program accompanying the output of a conjoint stu ... Full text Cite

Journal of Marketing Research in the New Competitive Journalistic Environment

Journal Article Journal of Marketing Research · February 1, 2007 Full text Cite

Journal of marketing research in the new competitive journalistic environment

Journal Article Journal of Marketing Research · January 1, 2007 Full text Cite

The shopping momentum effect

Journal Article Journal of Marketing Research · January 1, 2007 Shopping momentum occurs when an initial purchase provides a psychological impulse that enhances the purchase of a second, unrelated product. The authors propose that the most promising theoretical mechanism for shopping momentum comes from Gollwitzer's (1 ... Full text Cite

Research Dialogue

Journal Article Journal of Consumer Psychology · January 1, 2006 Full text Cite

Adjusting choice models to better predict market behavior

Journal Article Marketing Letters · December 1, 2005 The emergence of Bayesian methodology has facilitated respondent-level conjoint models, and deriving utilities from choice experiments has become very popular among those modeling product line decisions or new product introductions. This review begins with ... Full text Cite

Emotional bidders - An analytical and experimental examination of consumers' behavior in a priceline-like reverse auction

Journal Article Management Science · March 1, 2005 E-commerce has proved to be fertile ground for new business models, which may be patented (for up to 20 years) and have potentially far-reaching impact on the e-commerce landscape. One such electronic market is the reverse-auction model popularized by Pric ... Full text Cite

What has marketing learned from Richard Johnson?

Journal Article Journal of Marketing Research · January 1, 2005 Richard Johnson has had a remarkable career in an era that integrated the use of computers and mathematical models into marketing research. This article summarizes his contributions in terms of theoretical advances, practical solutions, and the development ... Full text Cite

When do losses loom larger than gains?

Journal Article Journal of Marketing Research · January 1, 2005 In defining limits to loss aversion, Novemsky and Kahneman (2005) offer important new data and a needed summary of appropriate ways to think about loss aversion. In this comment to Novemsky and Kahneman's article, the authors consider the new empirical res ... Full text Cite

Altering experienced utility: The impact of story writing and self-referencing on preferences

Journal Article Journal of Consumer Research · December 1, 2004 This article examines the impact of writing stories on the evaluation of consumption objects. Generating a story creates greater liking for a painting than generating a dialogue about it. The positive impact of stories does not derive from generating more ... Full text Cite

A comment on metacognitive experiences and consumer choice

Journal Article Journal of Consumer Psychology · January 1, 2004 This commentary discusses the role that naive theories play in consumer judgment. It emphasizes deviation from expectations as a driver of metacognitive activity and discusses challenges involved in transposing Schwarz's (2004) elegant framework to the dom ... Full text Cite

Non-Conscious Influences on Consumer Choice

Journal Article Marketing Letters · December 1, 2002 While consumer choice research has dedicated considerable research attention to aspects of choice that are deliberative and conscious, only limited attention has been paid to aspects of choice that occur outside of conscious awareness. We review relevant r ... Full text Cite

Economic analysis of influenza vaccination and antiviral treatment for healthy working adults.

Journal Article Ann Intern Med · August 20, 2002 BACKGROUND: Physicians have several treatment options for influenza, including vaccination and various antiviral therapies. However, the optimal influenza prevention and treatment strategy is unknown. OBJECTIVE: To compare the relative health values of con ... Full text Link to item Cite

Expressing preferences in a principal-agent task: A comparison of choice, rating, and matching

Journal Article Organizational Behavior and Human Decision Processes · January 1, 2002 One of the more disturbing yet important findings in the social sciences is the observation that alternative tasks result in different expressed preferences among choice alternatives. We examine this problem not from the perspective of an individual making ... Full text Cite

Compensating for public harms: Why public goods are preferred to money

Journal Article Land Economics · January 1, 2002 This paper provides evidence that public goods represent a more acceptable response to public harms than monetary compensation. We demonstrate a preference for public goods over monetary compensation, in part because receipt of public goods may limit the s ... Full text Cite

On the Similarity of Classical and Bayesian Estimates of Individual Mean Partworths

Journal Article Marketing Letters · December 1, 2001 An exciting development in modeling has been the ability to estimate reliable individual-level parameters for choice models. Individual partworths derived from these parameters have been very useful in segmentation, identifying extreme individuals, and in ... Full text Cite

Improving parameter estimates and model prediction by aggregate customization in choice experiments

Journal Article Journal of Consumer Research · September 1, 2001 We propose aggregate customization as an approach to improve individual estimates using a hierarchical Bayes choice model. Our approach involves the use of prior estimates to build a common design customized for the average respondent. We conduct two simul ... Full text Cite

The Efficiency of Political Mechanisms for Siting Nuisance Facilities: Are Opponents More Likely to Participate than Supporters?

Journal Article Journal of Real Estate Finance and Economics · January 1, 2001 Public opposition often hinders the siting of nuisance and noxious facilities. However, there is often support for the siting plan within the community, especially when the facility will bring economic development or a compensation package funded by the co ... Full text Cite

The impact of anticipating satisfaction on consumer choice

Journal Article Journal of Consumer Research · January 1, 2000 How do preferences change when consumers focus on the anticipated satisfaction with a purchase rather than choice? In a series of three studies, we show that preferences, both expressed and revealed, change depending on the degree to which anticipated sati ... Full text Cite

An Iterative Choice Approach to Valuing Clean Lakes, Rivers, and Streams

Journal Article Journal of Risk and Uncertainty · January 1, 2000 This article introduces an iterative choice procedure for valuing inland water quality. This approach breaks up the valuation into a series of component tasks. The water quality ladder approach is not valid empirically. Consequently, respondents in Colorad ... Full text Cite

Agents to the Rescue?

Journal Article Marketing Letters · January 1, 1999 The advent of electronic environments is bound to have profound effects on consumer decision making. While the exact nature of these influences is only partially known it is clear that consumers could benefit from properly designed electronic agents that k ... Full text Cite

Smoking Status and Public Responses to Ambiguous Scientific Risk Evidence

Journal Article Southern Economic Journal · January 1, 1999 Situations in which individuals receive information seldom involve scientific consensus over the level of the risk. When scientific experts disagree, people may process the information in an unpredictable manner. The original data presented here for enviro ... Full text Cite

Thinking about values in prospect and retrospect: Maximizing experienced utility

Journal Article Marketing Letters · January 1, 1997 Decision-makers often do not or cannot predict at the time of choice how their tastes may change by the time the outcomes are experienced. This paper explores the implications of making decisions by maximizing experienced utility ex post rather than ex ant ... Full text Cite

The Importance of Utility Balance in Efficient Choice Designs

Journal Article Journal of Marketing Research · August 1, 1996 Choice designs traditionally have been built under the assumption that all coefficients are zero. The authors show that if there are reasonable nonzero priors for expected coefficients, then these can be used to generate more statistically efficient choice ... Full text Cite

The importance of utility balance in efficient choice designs

Journal Article Journal of Marketing Research · January 1, 1996 Choice designs traditionally have been built under the assumption that all coefficients are zero. The authors show that if there are reasonable nonzero priors for expected coefficients, then these can be used to generate more statistically efficient choice ... Full text Cite

A theory of cutoff formation under imperfect information

Journal Article Management Science · January 1, 1996 Numerous models in the Management Science literature contain constructions that are a variant of the following: A decision-maker must choose from a set of alternatives based on imperfect information as to their relative quality, while further evaluation, t ... Full text Cite

A reference lottery metric for valuing health

Journal Article Management Science · January 1, 1996 This study utilizes reference lotteries on life and death to establish a death-equivalent metric for valuing long-term health effects. We use a computer-based survey approach to elicit choices among residential locations that pose different risks of chroni ... Full text Cite

Introduction

Journal Article Marketing Letters · October 1, 1994 Full text Cite

The Effectiveness of Alternative Elicitation Procedures in Predicting Choice

Journal Article Journal of Marketing Research · 1993 Cite

Market segmentation analysis of potential inter-city rail travelers

Journal Article Transportation · May 1, 1992 This paper reports on one aspect of a study conducted to support the analysis of the performance of a proposed intercity rail passenger service in the Piedmont region of North Carolina. In particular, this paper describes a market segmentation study of pot ... Full text Cite

Informational Approaches to Regulation

Book · 1992 Their set of original studies of household chemicals, energy audits, and food risk labeling establishes guidelines for the design and evaluation of these informational regulations. ... Cite

Communication of ambiguous risk information

Journal Article Theory and Decision · September 1, 1991 This paper reports on the responses of 646 individuals to environmental risk information involving different forms of risk ambiguity. Recipients of more than one set of risk information do not simply average the risk levels provided. Rather, a variety of a ... Full text Cite

Pricing environmental health risks: survey assessments of risk-risk and risk-dollar trade-offs for chronic bronchitis

Journal Article Journal of Environmental Economics and Management · January 1, 1991 This study develops a methodology for measuring the values that individuals place on morbidity risk reductions and applies it to the measurement of the benefits from reducing the risks of contracting chronic bronchitis. The survey methodology involves the ... Full text Cite

Brand experience as a moderator of the negative impact of promotions

Journal Article Marketing Letters · January 1, 1991 While price promotions are generally believed to have a positive impact on immediate sales, their effects on attitude towards repurchase, quality perceptions, and repurchase are far less clear. We present a study that tests the effect of brand experience i ... Full text Cite

Consumer processing of hazard warning information

Journal Article Journal of Risk and Uncertainty · June 1, 1988 Using data obtained from a field experiment involving 957 consumers, this study investigates the linkage between hazard warnings and precautionary behavior, as well as the structure of the information about product usage and risks that consumers store in t ... Full text Cite

Paired comparison and contingent valuation approaches to morbidity risk valuation

Journal Article Journal of Environmental Economics and Management · January 1, 1988 This research uses an experimental approach for eliciting consumer valuations of morbidity risk reductions associated with safter chemical products and introduces the paired comparison questions approach to non-market valuation. In four applications, the p ... Full text Cite

An investigation of the rationality of consumer valuations of multiple health risks

Journal Article RAND Journal of Economics · January 1, 1987 After developing a conceptual analysis of consumer valuation of multiple risks, we explore both economic and cognitive hypotheses regarding individual risk-taking. Using a sample of over 1,500 consumers, our study ascertains risk-dollar tradeoffs for the r ... Full text Cite

Geographic differences and the location of new manufacturing facilities

Journal Article Journal of Urban Economics · January 1, 1987 This paper introduces two innovations to the empirical study of plant location: (1) division of the decision into stages, and (2) use of plant-specific characteristics to either magnify or temper factors defined at the state level. The plant-specific chara ... Full text Cite

Effects of Competitive Context and Information Provided on Price Elasticity

Journal Article Journal of Marketing Research · 1986 Cite

Detecting the Differences in Jazz: A Comparison of Methods for Assessing Perceptual Veridicality in Applied Aesthetics

Journal Article Empirical Studies of the Arts · January 1983 Applied aesthetics raises questions concerning the relationship of aesthetic appreciation to the underlying artistic features that can be manipulated in creating works of art. To the extent that subjective aesthetic judgments and objective artisti ... Full text Cite

The Extent to Which Inferential Beliefs Affect Product Evaluations

Journal Article Journal of Marketing Research · 1982 Cite

Situational Psychophysics and the Vending Machine Problem

Journal Article Journal of Retailing · 1982 Cite

Estimating temporal trends in preferences measured by graded paired comparisons

Journal Article Journal of Business Research · January 1, 1982 A sizable marketing research literature on preference measurement, prediction, and explanation has thus far been more concerned with point estimates of preference than with consistent changes over time. Such temporal trends can be estimated using data coll ... Full text Cite

bootstrapping of data and decisions

Journal Article Journal of Consumer Research · 1975 Cite